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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
79,134
Consumer behaviour
78,701
Markenführung
17,027
Brand management
17,005
Markenimage
10,867
Brand image
10,652
Theorie
9,801
Theory
9,628
Beziehungsmarketing
9,525
Relationship marketing
9,514
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6,335
Brand
6,296
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5,618
Customer satisfaction
5,617
Online-Handel
5,473
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5,458
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5,455
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5,450
USA
5,392
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5,310
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5,175
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5,097
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5,043
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4,914
Dienstleistungsqualität
4,392
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4,388
Einzelhandel
4,366
Retail trade
4,271
Werbewirkung
4,062
Electronic Commerce
3,765
E-commerce
3,616
Verbraucherverhalten
3,565
Marketingmanagement
3,487
Marketing management
3,457
Experiment
3,382
Werbung
3,317
Emotion
3,291
Advertising
3,226
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2,842
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Gierl, Heribert
28
Pelsmacker, Patrick de
28
Dens, Nathalie
24
Esch, Franz-Rudolf
22
Septianto, Felix
21
Bauer, Hans H.
16
Diehl, Sandra
16
Huber, Frank
15
Muehling, Darrel D.
14
Pauwels, Koen
14
Matthes, Jörg
13
Hudders, Liselot
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Reijmersdal, Eva A. van
10
Romaniuk, Jenni
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ghose, Anindya
8
Jang, Soocheong
8
Jeong, EunHa
8
Klapper, Daniel
8
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5
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2
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2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
105
Journal of advertising research
77
Psychology & marketing
71
Journal of retailing and consumer services
70
Journal of promotion management : JPM
67
Journal of promotion management : innovations in planning and applied research
67
Journal of advertising : official publication of the American Academy of Advertising
62
International journal of internet marketing and advertising : IJIMA
55
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing : ZFP ; journal of research and management
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
SpringerLink / Bücher
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing intelligence & planning
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Cogent business & management
16
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ECONIS (ZBW)
4,009
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1
When background
music
in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
The sound of
music
: the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
3
I've heard that brand before : the role of
music
recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
Name dropping and product mentions : branding in popular
music
lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
6
Music
and its multitude of meanings : exploring what makes brand placements in
music
videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
7
The value of using popular
music
and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
8
Brand placement in
music
videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
9
Disentangling effects of subjective and objective characteristics of advertising
music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
10
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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