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~subject:"Advertising industry"
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Advertising industry
Werbung
11,383
Advertising
11,360
Werbewirkung
3,873
Advertising effects
3,825
Consumer behaviour
3,082
Konsumentenverhalten
2,972
Internet marketing
1,852
Online-Marketing
1,849
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1,412
advertising
1,409
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1,388
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917
Marketing
839
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797
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792
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773
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660
Marketingmanagement
621
Marketing management
615
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588
Social web
588
Germany
569
Brand image
479
Markenimage
476
Pricing strategy
472
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471
Markenartikel
411
Brand
367
Zielgruppe
347
Internet
339
Target group
338
Wettbewerb
331
Competition
315
Werbewirtschaft
308
Werbepsychologie
292
fertility
288
Game theory
277
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272
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271
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3
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3
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3
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3
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3
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3
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3
Adressbuch
2
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2
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Silk, Alvin J.
10
Nöcker, Ralf
7
Berndt, Ernst R.
6
Jullien, Bruno
6
Crampes, Claude
5
Haritchabalet, Carole
5
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Nickel, Volker
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Mortimer, Kathleen
3
Pethig, Rüdiger
3
Roca, David
3
Ambler, Tim
2
Brennan, Linda
2
Bright, Laura F.
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Jones, John Philip
2
Kenkel, Donald Scott
2
Kilgour, Mark
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
Landwehr, Rainer
2
Law, Marc T.
2
Levin, Elizabeth
2
MacRury, Iain
2
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National Bureau of Economic Research
4
Zentralverband der Deutschen Werbewirtschaft
4
Springer Fachmedien Wiesbaden
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Rossijskaja Akademija Reklamy
2
American Academy of Advertising
1
Centre for International Research on Communication and Information Technologies
1
Förderverein Marburger Japan-Reihe
1
IP Deutschland GmbH <Köln>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Zentralausschuss der Werbewirtschaft
1
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Journal of historical research in marketing
16
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Business history
2
CESifo working papers
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsbeiträge
2
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
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Source
All
ECONIS (ZBW)
276
Showing
1
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10
of
276
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date (oldest first)
1
The role of creativity and project management in enhancing service quality of
advertising
agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
2
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
3
Japan's demographic revolution? : a study of
advertising
practitioners? ; views on stereotypes
Kohlbacher, Florian
;
Prieler, Michael
;
Hagiwara, Shigeru
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
Saved in:
4
A recent look : creative professionals' perceptions of creativity in Hong Kong
Leung, Vivienne S. Y.
;
Hui, Anna N. N.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
Saved in:
5
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
6
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
7
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
8
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
9
Building dynamic capabilities in large global
advertising
agency networks : managing the shift from mass communication to digital interactivity
Suheimat, Wisam
;
Prætorius, Thim
;
Vang, Jan
- In:
International journal of foresight and innovation …
13
(
2018
)
1/2
,
pp. 88-113
Persistent link: https://www.econbiz.de/10011886962
Saved in:
10
The
advertising
creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
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