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~subject:"Altersgruppe"
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Altersgruppe
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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Undetermined
189
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157
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Article
395
Book / Working Paper
176
Type of publication (narrower categories)
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Article in journal
375
Aufsatz in Zeitschrift
375
Graue Literatur
70
Non-commercial literature
70
Working Paper
63
Arbeitspapier
60
Aufsatz im Buch
18
Book section
18
Hochschulschrift
13
Thesis
11
Collection of articles of several authors
7
Sammelwerk
7
Bibliografie enthalten
3
Bibliography included
3
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Ratgeber
2
Amtsdruckschrift
1
CD-ROM, DVD
1
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1
Elektronischer Datenträger
1
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1
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1
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1
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1
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1
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English
542
German
17
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5
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1
Hungarian
1
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1
Polish
1
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1
Serbian
1
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1
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Author
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Fumarco, Luca
12
Acemoglu, Daron
8
Akcigit, Ufuk
8
Baert, Stijn
8
McKenzie, David J.
7
Ours, Jan C. van
6
Celik, Murat Alp
5
Guido, Gianluigi
5
Williams, Jenny
5
Yörük, Ceren Ertan
5
Ahammer, Alexander
4
Bauernschuster, Stefan
4
Black, Sandra E.
4
Blank, Rebecca M.
4
Bruwer, Johan
4
Charles, Kerwin Kofi
4
Clark, Damon
4
Cutler, David M.
4
Devereux, Paul J.
4
Gordon, Nora
4
Halla, Martin
4
Hill, Anna
4
Jones, David
4
Khare, Arpita
4
Lachenmaier, Hannah
4
Martinsson, Peter
4
Meara, Ellen
4
Nordblom, Katarina
4
Salvanes, Kjell G.
4
Sutter, Matthias
4
Amatulli, Cesare
3
Cawley, John
3
Frisvold, David E.
3
Fromm, Jeff
3
Glätzle-Rützler, Daniela
3
Hartmann, Sven Alfred
3
Khan, Imran
3
Kohijoki, Anna-Maija
3
Marjanen, Heli
3
Mathur, Anil
3
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National Bureau of Economic Research
7
University of Wollongong / Department of Economics
2
American Management Association
1
American Marketing Association
1
Colloque Changements Démographiques et Géographiques de la Population de la France <1985, Poitiers>
1
Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
1
International Geographical Union / Commission on Population Geography
1
Peter Lang Ltd.
1
UNICEF
1
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Published in...
All
Journal of retailing and consumer services
25
International journal of consumer studies
13
Discussion paper series / IZA
9
Journal of business research : JBR
9
Working paper / National Bureau of Economic Research, Inc.
9
The journal of consumer marketing
8
Young consumers : insight and ideas for responsible marketers
8
Journal of fashion marketing and management
7
NBER Working Paper
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
International journal of hospitality management
6
International journal of wine business research : IJWBR
6
Health marketing quarterly
5
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
GLO discussion paper
4
International journal of retail and distribution management
4
Journal of internet commerce
4
Journal of marketing analytics : JMA
4
CESifo working papers
3
Economie et statistique
3
European journal of marketing
3
Global business review
3
IZA Discussion Paper
3
International journal of business excellence : IJBEX
3
International journal of internet marketing and advertising : IJIMA
3
International journal of retail & distribution management
3
International journal of social entrepreneurship and innovation : IJSEI
3
International marketing review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer studies and home economics
3
Journal of customer behaviour
3
Journal of financial services marketing : JFSM
3
Journal of health economics
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Wine Economics and Policy
3
Business horizons
2
Discussion paper / Center for Economic Research, Tilburg University
2
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Source
All
ECONIS (ZBW)
565
EconStor
3
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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571
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date (oldest first)
1
Eco
fashion
brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
2
Millennials' response toward luxury
fashion
brands : the balance theory's perspective
Hasnizam Shaari
;
Siti Nadia Sheikh Abdul Hamid
; …
- In:
Gadjah Mada international journal of business
24
(
2022
)
1
,
pp. 101-126
Persistent link: https://www.econbiz.de/10013383218
Saved in:
3
Launching a
youth
apparel
brand
: Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
Saved in:
4
Muslim millennials' attitudes towards
fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
5
Scarcity as a desirable attribute of luxury
fashion
brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
6
Fashion
globally : a cross-cultural and generational examination
Fowler, Jie G.
;
Reisenwitz, Timothy H.
;
Fowler, Aubrey R.
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 172-191
Persistent link: https://www.econbiz.de/10010389565
Saved in:
7
Woman's responses to
fashion
media images : a study of female consumers aged 30 - 59
Kozar, Joy M.
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
Saved in:
8
Influence of normative and informative values on
fashion
clothing involvement of Indian women
Khare, Arpita
;
Parveen, Ceeba
;
Mishra, Ankita
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10009563578
Saved in:
9
"Hi! How can I help you today?": investigating the quality of chatbots : millennials relationship within the
fashion
industry
Murtarelli, Grazia
;
Collina, Carolina
;
Romenti, Stefania
- In:
The TQM journal : the international review of …
35
(
2023
)
3
,
pp. 719-733
Persistent link: https://www.econbiz.de/10014321344
Saved in:
10
From means to end : understanding the millennial mind when buying luxury jewelry brands
Pavida Ratakam
;
Phallapa Petison
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10013555412
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