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Destination familiarity and favorability in a country-image context : examining Taiwanese travelers’ perceptions of China
Chen, Chun-Chu; Chung, Jin-young; Gao, Jie; Lin, Yueh-Hsiu - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1211-1223
Persistent link: https://www.econbiz.de/10011759023
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The moderating effects of travel arrangement types on tourists' formation of Taiwan's unique image
Lin, Chien-Hsin; Kuo, Beryl Zi-Lin - In: Tourism management : research, policies, practice 66 (2018), pp. 233-243
Persistent link: https://www.econbiz.de/10011814699
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands
Zhang, Jianhong; He, Xinming; Zhou, Chaohong; Gorp, … - In: Journal of business research : JBR 101 (2019), pp. 389-401
Persistent link: https://www.econbiz.de/10012103406
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Re-branding Africa
Osei, Collins; Gbadamosi, Ayantunji - In: Marketing intelligence & planning 29 (2011) 3, pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
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Consumer animosity and foreign direct investment : an investigation of consumer responses
Fong, Cher Min; Lee, Chun-Ling; Du, Yunzhou - In: International business review : the official journal of … 24 (2015) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10010477125
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Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; El … - In: The journal of product & brand management 25 (2016) 7, pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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Target reputation transferability, consumer animosity, and cross-border acquisition success : a comparison between China and Taiwan
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: International business review : the official journal of … 22 (2013) 1, pp. 174-186
Persistent link: https://www.econbiz.de/10009721812