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Impact of prevailing work culture on employer image (study on select commercial Banks in India)
Gangopadhyay, Pradipta - In: Research bulletin / The Institute of Cost Accountants … 37 (2013), pp. 134-154
Persistent link: https://www.econbiz.de/10011419542
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Perception of customers splurging the prospects of bancassurance : evidence from Indian banking firms
Agrawal, Rachna; Gupta, Riya - In: International journal of management practice : IJMP 15 (2022) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10013415127
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Value Proposition of Banking Brands in India
Moorthi, Y.L.R. - 2013
]. This paper postulates that the value proposition of the banking brands in the West is different from that in India. It … hypothesizes that while foreign banks in India are chosen overridingly for self-expressive benefits, private Indian banks are …
Persistent link: https://www.econbiz.de/10013071339
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Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali; Arora, Sangeeta - In: The journal of brand management : an international journal 29 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013270418
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Efficacy of COVID-19 screening system and customer satisfaction in banks : moderating role of the perceived threat and health risk
Baber, Hasnan - In: Journal of financial services marketing 26 (2021) 4, pp. 295-304
Persistent link: https://www.econbiz.de/10012667050
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Winning the battle for customers in the age of new banking with brand personality congruence
Shetty, Khyati; Rodrigues, Lewlyn L. R. - In: International journal of economic research 14 (2017) 2, pp. 273-283
Persistent link: https://www.econbiz.de/10011858804
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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Pre- and post-rebranding performance evaluation : a case study of selected Indian banks
Kaul, Pushpanjali; Arora, Sangeeta - In: International journal of financial services management … 11 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012598667
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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529
The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...
Persistent link: https://www.econbiz.de/10013550259
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A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms
Das, Debabrata - 2012
Many business entities have attached utmost importance to managing brand equity in prevalent competitive scenario & Indian banking and financial services firms are no exceptions. Research on services marketing indicates that customer satisfaction has a positive direct effect on brand equity and...
Persistent link: https://www.econbiz.de/10014169787