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~subject:"Behavioral price research"
~subject:"Marktforschung"
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Behavioral price research
Marktforschung
Consumer behaviour
51
Konsumentenverhalten
49
Pricing strategy
32
Preismanagement
31
Theorie
23
Theory
23
Preis
16
Experiment
12
Price
12
USA
12
United States
12
Marketing
9
Perception
8
Sales promotion
7
Verkaufsförderung
7
Gerechtigkeit
6
Justice
6
Business Administration
5
Börsenkurs
5
China
5
Personality psychology
5
Persönlichkeitspsychologie
5
Preispolitik
5
Share price
5
Wahrnehmung
5
Cognition
4
Customer satisfaction
4
Kognition
4
Low-cost strategy
4
Market research
4
Niedrigpreisstrategie
4
Portfolio selection
4
Portfolio-Management
4
Preisgestaltung
4
Preistheorie
4
Price theory
4
Social Web
4
Social web
4
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English
8
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Monroe, Kent B.
6
Adaval, Rashmi
2
Cheng, Lillian L.
2
Avila, Ramon A.
1
Coulter, Keith S.
1
Fern, Edward F.
1
Han, Song
1
Hong, Yuan
1
Lee, Angela Y.
1
Rao, Akshay R.
1
Rikala, Veli-Matti
1
Somervuori, Outi
1
Thomas, Manoj
1
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Journal of marketing research : JMR
4
AMS review : official publication of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
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ECONIS (ZBW)
9
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1
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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2
Buyers subjective perceptions of price
Monroe, Kent B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Saved in:
3
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
4
Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
Saved in:
5
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
6
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
7
The utility of an information processing approach for behavioral price research
Adaval, Rashmi
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 130-134
Persistent link: https://www.econbiz.de/10010187206
Saved in:
8
Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
Saved in:
9
The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan
;
Han, Song
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10008858646
Saved in:
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