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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Value creation
24
Relationship marketing
18
Beziehungsmarketing
17
Dienstleistung
16
Services
14
Dienstleistungsmarketing
13
Services marketing
13
Customer integration
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Kundenintegration
9
Innovation
8
Marketing management
8
Marketingmanagement
8
Theory
8
Marketing
7
Service ecosystems
6
Theorie
6
service-dominant logic
6
Product
5
Produkt
5
USA
5
United States
5
Business network
4
Consumer behaviour
4
Ecosystems
4
Konsumentenverhalten
4
Lieferantenmanagement
4
S-D logic
4
Service innovation
4
Supplier relationship management
4
Systems theory
4
Unternehmensnetzwerk
4
Value co-creation
4
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9
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1
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Article
24
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21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
3
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3
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1
Fallstudie
1
Language
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English
23
German
1
Author
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Vargo, Stephen L.
23
Lusch, Robert F.
10
Akaka, Melissa Archpru
6
Wieland, Heiko
3
Koskela-Huotari, Kaisa
2
Bettencourt, Lance A.
1
Chen, Hong-mei
1
Corsaro, Daniela
1
Eggert, Andreas
1
Frow, Pennie
1
Gustafsson, Anders
1
Hartmann, Nathaniel N.
1
He, Yi
1
Horbel, Chris
1
Kaartemo, Valtteri
1
Kazman, Rick
1
Maglio, Paul P.
1
Matthes, Florian
1
Merz, Michael A.
1
Payne, Adrian
1
Schau, Hope Jensen
1
Schütz, Roland
1
Sebastiani, Roberta
1
Steinhoff, Lena
1
Tanniru, Mohan
1
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Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
MIS quarterly executive
1
Managing consumer services : factory or theater?
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
24
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1
How Lufthansa capitalized on big data for business model renovation
Chen, Hong-mei
;
Schütz, Roland
;
Kazman, Rick
;
Matthes, …
- In:
MIS quarterly executive
16
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011643297
Saved in:
2
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
3
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
4
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
5
On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.
;
Maglio, Paul P.
;
Akaka, Melissa Archpru
- In:
European management journal
26
(
2008
)
3
,
pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
Saved in:
6
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
7
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
8
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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