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~subject:"Beziehungsmarketing"
~subject:"Werbung"
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Beziehungsmarketing
Werbung
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
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9,114
Youth
9,036
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8,927
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
Online-Marketing
4,515
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4,489
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4,365
Dienstleistungsqualität
4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Emotion
3,189
Advertising
3,108
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2,953
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Han, Heesup
42
Hollebeek, Linda D.
33
Huber, Frank
32
Mattila, Anna S.
31
Loureiro, Sandra Maria Correia
26
Verhoef, Peter C.
26
Kumar, V.
25
Septianto, Felix
23
Usman, Osly
23
Gierl, Heribert
22
Eisend, Martin
21
Quach, Sara
21
Klaus, Philipp
19
Ko, Eunju
19
Prentice, Catherine
19
Bang, Nguyen
18
Grewal, Dhruv
18
Rather, Raouf Ahmad
18
Herrmann, Andreas
17
Japutra, Arnold
17
Pelsmacker, Patrick de
17
Ahn, Jiseon
16
Das, Gopal
16
Khan, Imran
16
Mittal, Vikas
16
Schramm-Klein, Hanna
16
Sreejesh, S.
16
Swoboda, Bernhard
16
Thaichon, Park
16
Dahlén, Micael
15
Foscht, Thomas
15
Gil Saura, Irene
15
Gustafsson, Anders
15
Hyun, Sunghyup Sean
15
Lemon, Katherine N.
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Bijmolt, Tammo H. A.
14
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Springer Fachmedien Wiesbaden
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4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Nordic Council of Ministers
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
De Gruyter Oldenbourg
2
Deutschland / Bundeswehr / Universität Hamburg
2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
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Consumer Research Institute, inc.
1
Customs Co-operation Council
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Edward Elgar Publishing
1
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Journal of retailing and consumer services
500
Journal of business research : JBR
470
International journal of hospitality management
173
International journal of advertising : the review of marketing communications
128
Journal of marketing communications
119
The journal of services marketing
118
Psychology & marketing
115
The journal of product & brand management
112
The journal of brand management : an international journal
96
Cogent business & management
86
Asia Pacific journal of marketing and logistics
85
Journal of the Academy of Marketing Science
83
International journal of advertising : the quarterly review of marketing communications
79
Journal of hospitality marketing & management
79
International journal of internet marketing and advertising : IJIMA
78
Journal of advertising research
78
Journal of promotion management : innovations in planning and applied research
78
European journal of marketing : EJM
74
Journal of retailing
73
Journal of strategic marketing
72
Journal of travel and tourism marketing
72
Journal of marketing
71
International journal of contemporary hospitality management
69
Marketing intelligence & planning
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
The service industries journal
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
SpringerLink / Bücher
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of service management
58
The international review of retail, distribution and consumer research
57
Services marketing quarterly
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of advertising
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Tourism management : research, policies, practice
52
International journal of retail & distribution management
51
Journal of promotion management : JPM
51
International journal of consumer studies
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
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ECONIS (ZBW)
12,018
USB Cologne (EcoSocSci)
79
EconStor
12
OLC EcoSci
6
Showing
1
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10
of
12,115
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date (oldest first)
1
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
9
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
10
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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