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~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
426
Konsumentenverhalten
426
Markenartikel
145
Brand
134
Brand management
122
Markenführung
122
United States
74
USA
71
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70
Youth
68
Brand image
67
Deutschland
58
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57
Verbraucherverhalten
54
Jugend
53
Marketingmanagement
51
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49
Marketing
43
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42
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41
Relationship marketing
35
Welt
33
World
33
Theorie
32
Low-cost strategy
31
Niedrigpreisstrategie
31
Theory
31
Market research
29
Marktforschung
29
Marketing theory
23
Marketingtheorie
23
Business model
22
Geschäftsmodell
22
Großbritannien
22
Internationales Marketing
22
International marketing
21
Markenpolitik
21
Erfolgsfaktor
20
Success factor
20
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Article
26
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9
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Bibliographie
Case study
Reprint
Article in journal
6,946
Aufsatz in Zeitschrift
6,946
Aufsatz im Buch
441
Book section
441
Hochschulschrift
277
Thesis
215
Graue Literatur
199
Non-commercial literature
199
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
58
Fallstudie
25
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
15
Lehrbuch
15
Collection of articles written by one author
13
Handbook
13
Handbuch
13
Sammlung
13
Textbook
12
Conference proceedings
10
Ratgeber
8
Glossar enthalten
7
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7
Guidebook
7
Festschrift
4
Systematic review
3
Übersichtsarbeit
3
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2
Mehrbändiges Werk
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English
31
German
6
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Fournier, Susan
2
Öberg, Christina
2
Almquist, Eric
1
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bengtsson, Anders
1
Bertini, Marco
1
Carù, Antonella
1
Dall'Olmo Riley, Francesca
1
De Chernatony, Leslie
1
East, Robert
1
Eid, Riyad
1
Ekanayake, E. M.
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Glynn, Simon E.
1
Guercini, Simone
1
Hiraoka, Clemens
1
Hogan, Suzanne
1
Honegger, Philip
1
Hornung, Sabine
1
Ind, Nicholas
1
Jham, Vimi
1
Kleemann, Frank
1
Mikulić, Josip
1
Mukherjee, Amit
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Perrett, Mark
1
Persson, Andreas
1
Prebežac, Darko
1
Pullins, Ellen
1
Puri, Sandeep
1
Reidenbach, Judith
1
Riekhof, Hans-Christian
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Rossi, Carla
1
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Brand management ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Cases on ...
1
Contributions to management science
1
Corporate brand and corporate reputation
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
International marketing ; Vol. 2
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring and managing brands
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Premier reference source
1
Redline / Wirtschaft
1
The journal of brand management : an international journal
1
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Source
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ECONIS (ZBW)
35
Showing
1
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of
35
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date (oldest first)
1
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
2
Toward a critique of
brand
relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
3
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
4
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
5
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
6
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
7
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
8
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
9
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
10
Brand
-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
1
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