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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.; Pullins, Ellen; Roehm, Harper A. - 2009
Persistent link: https://www.econbiz.de/10003784914
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 95 (2017) 5, pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
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What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip; Prebežac, Darko - In: Journal of air transport management 17 (2011) 4, pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150