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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
13
Konsumentenverhalten
13
Customer satisfaction
6
Relationship marketing
6
Slovenia
6
Bosnia and Herzegovina
5
Brand management
5
Croatia
5
Kundenzufriedenheit
5
Markenführung
5
Serbia
5
Advertising
4
Brand image
4
Consumer attitudes
4
Markenimage
4
Marketing strategies
4
Product origin
4
Werbung
4
Brand
3
Corporate reputation
3
Corporate social responsibility
3
Environmental consciousness
3
Markenartikel
3
Multinational companies
3
Nachhaltige Entwicklung
3
Perception
3
Sustainable development
3
Umweltbewusstsein
3
Wahrnehmung
3
Business services
2
Client-perceived value
2
Confidence
2
Corporate Social Responsibility
2
Customer value
2
DIY retail
2
Dienstleistungsqualität
2
Eastern Europe
2
Emotion
2
Firmenimage
2
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Article
5
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Article in journal
4
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4
Aufsatz im Buch
1
Book section
1
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English
5
Author
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Zabkar, Vesna
5
Vesel, Patrick
3
Arlanagic-Kalajdzic, Maja
1
Dmitrovič, Tanja
1
Kolar, Tomaz
1
Published in...
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
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ECONIS (ZBW)
5
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1
Comprehension of relationship quality in the retail environment
Vesel, Patrick
;
Zabkar, Vesna
- In:
Managing service quality : MSQ ; an international journal
20
(
2010
)
3
,
pp. 213-235
Persistent link: https://www.econbiz.de/10003980777
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2
Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Vesel, Patrick
;
Zabkar, Vesna
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 396-406
Persistent link: https://www.econbiz.de/10003875627
Saved in:
3
Customer relationship management : open agenda for hotel companies in CEE
Kolar, Tomaz
;
Zabkar, Vesna
;
Dmitrovič, Tanja
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 219-230)
.
2009
Persistent link: https://www.econbiz.de/10009499903
Saved in:
4
The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja
;
Zabkar, Vesna
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
Saved in:
5
Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick
;
Zabkar, Vesna
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1334-1365
Persistent link: https://www.econbiz.de/10008661725
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