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Modeling variation in global consumers' participation behaviour intentions using an institutional market index

Schumann, Jan Hendrik; Nijssen, E. J.; Lentz, Patrick - In: International marketing review 31 (2014) 4, pp. 390-412

Persistent link: https://www.econbiz.de/10010388819

Recognising emotional expressions of complaining customers : a cross-cultural study

Tombs, Alastair G.; Russell-Bennett, Rebekah; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1354-1374

Persistent link: https://www.econbiz.de/10010414765

Impact of cultural differences on foreign customers' perceived local services

Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510

Persistent link: https://www.econbiz.de/10010198107

Hospitality-based critical incidents : a cross-cultural comparison

Swanson, Scott R.; Huang, Yinghua; Wang, Baoheng - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 50-68

Persistent link: https://www.econbiz.de/10010249721

The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services

Schumann, Jan H. - 2009

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...