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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Nachhaltige Entwicklung
48,285
Sustainable development
47,962
Nachhaltigkeit
22,195
Sustainability
17,420
Markenführung
17,035
Brand management
17,013
Welt
9,993
World
9,924
Konsumentenverhalten
8,860
Consumer behaviour
8,848
Theorie
8,842
Theory
8,665
Corporate Social Responsibility
7,372
Corporate social responsibility
7,270
Markenimage
7,084
Brand image
6,954
Small open economy
5,559
Kleine offene Volkswirtschaft
5,522
Markenartikel
5,232
Brand
5,230
sustainable development
4,955
Deutschland
4,770
Germany
4,465
Umweltpolitik
4,118
Environmental management
3,864
Wirtschaftswachstum
3,857
Umweltmanagement
3,847
Economic growth
3,673
Environmental policy
3,632
Entwicklungsländer
3,473
Developing countries
3,380
Innovation
3,314
Supply chain
2,963
Lieferkette
2,962
sustainability
2,759
EU-Staaten
2,620
Relationship marketing
2,615
EU countries
2,592
India
2,456
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German
201
Czech
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Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
12
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Gil Saura, Irene
10
Guzman, Francisco
10
Huber, Frank
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Burmann, Christoph
9
Kunkel, Thilo
9
Casidy, Riza
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Neslin, Scott A.
7
Prentice, Catherine
7
Sreejesh, S.
7
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
DLG-Verlag
1
DLG-Wintertagung <2017, Hannover>
1
Deutsche Gesellschaft für Internationale Zusammenarbeit
1
Deutsche Landwirtschafts-Gesellschaft
1
Edward Elgar Publishing
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Technische Universität Chemnitz
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
137
Journal of retailing and consumer services
106
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
44
Industrial marketing management : the international journal for industrial and high-tech firms
30
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Journal of strategic marketing
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
23
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of marketing analytics : JMA
12
Journal of service management
12
Journal of the Academy of Marketing Science
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of internet commerce
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
2,616
EconStor
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1
Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study
Suhan, Mendon
;
Nayak, Smitha
;
Nayak, Raveendranath
; …
- In:
Economic research
35
(
2022
)
1,6
,
pp. 6422-6444
Persistent link: https://www.econbiz.de/10014428251
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Sustainable development in brand loyalty : exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion
Yuan, Jingbo
;
Shahzad, Muhammad Faisal
;
Waheed, Abdul
; …
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1042-1051
Persistent link: https://www.econbiz.de/10014507063
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Aoki, Kei
;
Tudor, R. Keith
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012257946
Saved in:
6
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
7
The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
Saved in:
8
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
9
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
10
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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