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Identifying customer needs from user-generated content

Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011999542

Negative eWOM and perceived credibility : a potent mix in consumer relationships

Izogo, Ernest Emeka; Jayawardhena, Chanaka; Karjaluoto, … - In: International journal of retail and distribution management 51 (2023) 2, pp. 149-169

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Toward a theory of customer engagement marketing

Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335

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Kundenpartizipation als Auslöser von Mundpropaganda

Jacob, Frank; Oetting, Martin - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 64 (2012) 5, pp. 544-561

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Customer Insights: Wissen wie der Kunde tickt : Mehr Erfolg durch Markt-Wirkungsmodelle

Riekhof, Hans-Christian - 2010

Customer Insights, Hypothesen und Markt-Wirkungsmodelle -- Customer Insights, Hypothesen und Markt-Wirkungsmodelle -- Die Erforschung von Customer Insights -- Der Mehrwert tiefenpsychologischer Insights am Beispiel von Smartphones und Kosmetikmarken -- Customer Insights aus der Perspektive einer...

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Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...