//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a multidisciplinary de...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
United Kingdom
22
Großbritannien
19
Personalentwicklung
19
Human resource development
18
SME
16
KMU
14
Brand management
12
Marketing
12
Markenführung
11
Relationship marketing
11
Knowledge management
10
Consumer behaviour
9
Internet marketing
9
Internet
8
Social Web
8
Social web
8
Wissensmanagement
8
Innovation
7
Knowledge transfer
7
Online-Marketing
7
Wissenstransfer
7
Brand image
6
Gesundheitswesen
6
Health care system
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Software industry
6
Theorie
6
Theory
6
Brands
5
Business-to-business marketing
5
Critical Management Studies
5
Critical management studies
5
Electronic Commerce
5
Entrepreneurship
5
Konsumentenverhalten
5
Personality psychology
5
Persönlichkeitspsychologie
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Case study
2
Fallstudie
2
Language
All
English
9
Author
All
Rowley, Jennifer
9
Jones, Rosalind
2
Kupiec-Teahan, Beata
2
Parry, Sara
2
Alamro, Ahmed
1
Cawsey, Timothy
1
Edmundson-Bird, David
1
Holliman, Geraint
1
Keegan, Brendan James
1
Tonge, Jane
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Global business & economics review
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management research review
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer knowledge management or customer surveillance
Rowley, Jennifer
- In:
Global business & economics review
7
(
2005
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
5
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
6
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
7
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
8
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
9
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->