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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
SME
14
KMU
13
United Kingdom
13
Brand management
12
Marketing
12
Markenführung
11
Relationship marketing
11
Großbritannien
10
Consumer behaviour
9
Internet
8
Internet marketing
8
Knowledge management
8
Innovation
7
Social Web
7
Social web
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Brand image
6
Knowledge transfer
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Markenimage
6
Marketing management
6
Marketingmanagement
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Online-Marketing
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Software industry
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Wissensmanagement
6
Wissenstransfer
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Brands
5
Business-to-business marketing
5
Electronic Commerce
5
Konsumentenverhalten
5
Place marketing
5
Softwareindustrie
5
Standortmarketing
5
Theorie
5
Theory
5
B-to-B-Marketing
4
Customer relations
4
E-commerce
4
Entrepreneurship
4
Entrepreneurship approach
4
Lieferantenmanagement
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English
9
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Rowley, Jennifer
9
Jones, Rosalind
2
Kupiec-Teahan, Beata
2
Parry, Sara
2
Alamro, Ahmed
1
Cawsey, Timothy
1
Edmundson-Bird, David
1
Holliman, Geraint
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Keegan, Brendan James
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Tonge, Jane
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European journal of marketing : EJM
1
Global business & economics review
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management research review
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Customer knowledge management or customer surveillance
Rowley, Jennifer
- In:
Global business & economics review
7
(
2005
)
1
,
pp. 100-110
Persistent link: https://www.econbiz.de/10003108951
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
5
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
6
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
7
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
8
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
9
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
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