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~subject:"Beziehungsmarketing"
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Marketing-Management : Analyse...
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Beziehungsmarketing
Management
46,009
Marketing
31,280
Kongress
20,617
Marketingmanagement
16,941
Marketing management
16,122
Theorie
8,900
Theory
8,719
Deutschland
8,526
Germany
6,210
USA
5,712
United States
4,598
Consumer behaviour
3,986
Strategisches Management
3,912
Konsumentenverhalten
3,857
Unternehmen
3,552
management
3,519
Relationship marketing
2,718
Managers
2,701
Führungskräfte
2,655
Welt
2,629
World
2,590
marketing
2,562
Aufsatzsammlung
2,561
Innovation
2,516
Strategic management
2,515
Unternehmenserfolg
2,261
Betriebswirtschaftslehre
2,134
Firm performance
2,067
Brand management
1,977
Markenführung
1,969
Multinationales Unternehmen
1,936
SME
1,910
KMU
1,897
Business economics
1,838
Innovationsmanagement
1,651
Online-Marketing
1,634
Organizational change
1,632
Internet marketing
1,597
Führungsstil
1,564
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Undetermined
749
Free
259
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Article
1,552
Book / Working Paper
1,123
Journal
5
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Article in journal
1,221
Aufsatz in Zeitschrift
1,221
Aufsatz im Buch
325
Book section
325
Hochschulschrift
237
Thesis
192
Collection of articles of several authors
151
Sammelwerk
151
Graue Literatur
145
Non-commercial literature
145
Aufsatzsammlung
108
Case study
70
Fallstudie
70
Bibliografie enthalten
68
Bibliography included
68
Working Paper
67
Arbeitspapier
66
Lehrbuch
63
Ratgeber
61
Guidebook
59
Textbook
58
Handbook
54
Handbuch
54
Konferenzschrift
37
Conference proceedings
25
Conference paper
11
Konferenzbeitrag
11
Reprint
11
Bibliografie
7
Collection of articles written by one author
7
Fallstudiensammlung
7
Festschrift
7
Sammlung
7
Glossar enthalten
5
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5
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English
1,936
German
754
French
4
Polish
3
Undetermined
3
Czech
1
Italian
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Romanian
1
Russian
1
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Author
All
Bruhn, Manfred
37
Homburg, Christian
25
Kumar, V.
17
Grönroos, Christian
11
Hinterhuber, Hans H.
11
Bauer, Hans H.
10
Kleinaltenkamp, Michael
10
Kotler, Philip
10
Verhoef, Peter C.
10
Armstrong, Gary
9
Schüller, Anne M.
9
Sheth, Jagdish N.
9
Terho, Harri
9
Wilde, Klaus D.
9
Stauss, Bernd
8
Belz, Christian
7
Fink, Klaus-J.
7
Günter, Bernd
7
Hippner, Hajo
7
Hollensen, Svend
7
Lindgreen, Adam
7
Palmatier, Robert W.
7
Payne, Adrian
7
Wiedmann, Klaus-Peter
7
Chaffey, Dave
6
Finne, Åke
6
Fuchs, Gerhard
6
Gremler, Dwayne D.
6
Herrmann, Andreas
6
Knittel, Christopher R.
6
Matzler, Kurt
6
Meffert, Heribert
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Vrontis, Demetris
6
Casidy, Riza
5
Gil Saura, Irene
5
Gupta, Sunil
5
Hennig-Thurau, Thorsten
5
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American Marketing Association
10
Springer Fachmedien Wiesbaden
9
IGI Global
5
Fachhochschule Reutlingen / European School of Business
4
AMACOM
3
Verlag Franz Vahlen
3
Deutsche Verkehrswissenschaftliche Gesellschaft
2
Edward Elgar Publishing
2
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
Institut für Marktorientierte Unternehmensführung Mannheim
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
National Bureau of Economic Research
2
RWTH Aachen
2
Universität Mannheim
2
marketing-Börse GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arbeitsgemeinschaft Kommunaler Versorgungsunternehmen zur Förderung Rationeller, Sparsamer und Umweltschonender Energieverwendung und Rationeller Wasserverwendung
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Books on Demand GmbH <Norderstedt>
1
Bremer Universitäts-Gespräch <14, 2001, Bremen>
1
Bundesvereinigung Logistik
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
DATEV eG
1
DRT International <New York, NY>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Econometrisch Instituut <Rotterdam>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of business research : JBR
50
SpringerLink / Bücher
42
The journal of business & industrial marketing
34
Journal of strategic marketing
30
Journal of retailing and consumer services
25
Journal of the Academy of Marketing Science
20
European journal of marketing : EJM
19
Gabler Edition Wissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Business horizons
15
Cogent business & management
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Journal of marketing management : MM
12
Springer eBook Collection
12
The journal of product & brand management
12
International journal of electronic customer relationship management : IJECRM
11
Journal of business-to-business marketing
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Marketing intelligence & planning
11
Springer eBook Collection / Business and Economics
11
The service industries journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The marketing review
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
Harvard-Business-Manager : das Wissen der Besten
9
International journal of internet marketing and advertising : IJIMA
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of hospitality management
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing for higher education
8
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing letters : a journal of research in marketing
7
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Source
All
ECONIS (ZBW)
2,658
USB Cologne (EcoSocSci)
19
USB Cologne (business full texts)
1
EconStor
1
OLC EcoSci
1
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1
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
2
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
3
Marketing
as promise
management
: regaining customer
management
for
marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
4
Aggressive implementation of digitization in the modern business
Gijić, Nebojša
;
Dimitrijević, Oliver
;
Jović, Adriana
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
60
(
2014
)
4
,
pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
Saved in:
5
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
6
Marketing
management
: a relationship
marketing
perspective
2000
Persistent link: https://www.econbiz.de/10001421595
Saved in:
7
Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan
-
1999
Persistent link: https://www.econbiz.de/10001395984
Saved in:
8
Airline
marketing
and
management
Shaw, Stephen
-
1999
-
4th ed
Persistent link: https://www.econbiz.de/10001396593
Saved in:
9
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
10
Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der
-
1999
Persistent link: https://www.econbiz.de/10001374428
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