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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Einzelhandel
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Retail trade
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Electronic Commerce
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E-commerce
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Werbewirkung
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Verbraucherverhalten
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Advertising effects
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Experiment
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Pricing strategy
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Preismanagement
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Han, Heesup
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27
Loureiro, Sandra Maria Correia
24
Gil Saura, Irene
22
Huber, Frank
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Rather, Raouf Ahmad
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Bang, Nguyen
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Grewal, Dhruv
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Klaus, Philipp
19
Prentice, Catherine
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Ahn, Jiseon
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Khan, Imran
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Usman, Osly
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Hyun, Sunghyup Sean
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Quach, Sara
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Schramm-Klein, Hanna
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Mittal, Vikas
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So, Kevin Kam Fung
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Wong, IpKin Anthony
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Balaji, M. S.
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Foscht, Thomas
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Sreejesh, S.
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13
Evanschitzky, Heiner
13
Karjaluoto, Heikki
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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MultiPart Garantie AG <Ringsheim>
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NetLibrary, Inc
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Journal of retailing and consumer services
490
Journal of business research : JBR
368
International journal of hospitality management
168
The journal of services marketing
119
The journal of product & brand management
99
The journal of brand management : an international journal
85
Journal of the Academy of Marketing Science
79
Journal of retailing
78
Cogent business & management
77
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
72
Journal of strategic marketing
69
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
The service industries journal
67
The international review of retail, distribution and consumer research
63
Industrial marketing management : the international journal for industrial and high-tech firms
61
International journal of retail & distribution management
60
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Marketing intelligence & planning
52
European journal of marketing : EJM
51
Journal of marketing
51
Services marketing quarterly
51
Journal of service research : JSR
50
SpringerLink / Bücher
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
45
International journal of internet marketing and advertising : IJIMA
44
Service business
42
International journal of electronic marketing and retailing : IJEMR
41
The international journal of bank marketing : IJBM
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
International journal of electronic customer relationship management : IJECRM
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
9,222
EconStor
6
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
2
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
3
Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework
Rosenbaum, Mark S.
;
Russell-Bennett, Rebekah
;
Drennan, Judy
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 179-186
Persistent link: https://www.econbiz.de/10011388124
Saved in:
4
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
5
A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora
;
Pedeliento, Giuseppe
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
Saved in:
6
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
9
Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun
;
Park, Geebum
;
Lee, Yeonjoo
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
Saved in:
10
Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
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