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An exploratory analysis of social commonalities and subjective discounts
Rosenbaum, Mark S.; Massiah, Carolyn; Wozniak, Richard - In: International journal of retail & distribution management 41 (2013) 9, pp. 671-687
Persistent link: https://www.econbiz.de/10009788897
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"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha; Popoli, Paolo - In: European journal of marketing 56 (2022) 2, pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: International journal of internet marketing and … 14 (2020) 2, pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Sport fans' roles in value co-creation
Kolyperas, Dimitrios; Maglaras, Georgios; Sparks, Leigh - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
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Customer experience : a systematic literature review and consumer culture theory-based conceptualisation
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: Management review quarterly 71 (2021) 1, pp. 135-176
Persistent link: https://www.econbiz.de/10012432250
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Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol; Mohan, Bijuna C. - In: International journal of consumer studies 47 (2023) 5, pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
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The nature and implications of consumers’ experiential framings of failure in high-risk service contexts
Zayer, Linda Tuncay; Otnes, Cele; Fischer, Eileen M. - In: Journal of service research : JSR 18 (2015) 3, pp. 303-317
Persistent link: https://www.econbiz.de/10011336507
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753