//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"God, I have so many ashtrays!...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Theorie
622,919
Theory
608,018
Consumer behaviour
81,922
Konsumentenverhalten
79,443
USA
44,529
United States
43,240
Schätzung
29,948
Estimation
29,175
Welt
25,421
Deutschland
25,356
World
24,799
Germany
23,767
Geldpolitik
22,363
Monetary policy
21,639
Portfolio-Management
18,697
Portfolio selection
18,495
Risiko
17,963
Risk
17,803
Mathematische Optimierung
16,836
Mathematical programming
16,732
Experiment
14,028
Prognoseverfahren
13,975
Forecasting model
13,714
Wirtschaftswachstum
13,237
Spieltheorie
13,061
Zeitreihenanalyse
12,714
Economic growth
12,622
Time series analysis
12,344
Game theory
12,342
Börsenkurs
10,985
Share price
10,785
Asymmetrische Information
10,725
Wettbewerb
10,686
Relationship marketing
10,666
Innovation
10,507
Asymmetric information
10,437
Wohlfahrtsanalyse
10,345
Competition
10,337
Welfare analysis
10,170
more ...
less ...
Online availability
All
Undetermined
4,690
Free
1,616
Type of publication
All
Article
8,118
Book / Working Paper
2,517
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,251
Aufsatz in Zeitschrift
7,251
Aufsatz im Buch
823
Book section
823
Hochschulschrift
767
Thesis
668
Graue Literatur
392
Non-commercial literature
392
Working Paper
262
Arbeitspapier
253
Collection of articles of several authors
164
Sammelwerk
164
Aufsatzsammlung
139
Bibliografie enthalten
134
Bibliography included
134
Case study
80
Fallstudie
80
Conference paper
77
Konferenzbeitrag
77
Handbook
57
Handbuch
57
Lehrbuch
48
Textbook
43
Konferenzschrift
29
Collection of articles written by one author
20
Conference proceedings
20
Sammlung
20
Glossar enthalten
13
Glossary included
13
Systematic review
11
Übersichtsarbeit
11
Reprint
10
Ratgeber
8
Guidebook
7
Festschrift
6
Company information
3
Firmeninformation
3
Interview
3
Bibliografie
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
8,943
German
1,703
French
5
Italian
4
Polish
4
Czech
1
Dutch
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Bruhn, Manfred
53
Homburg, Christian
49
Han, Heesup
41
Huber, Frank
37
Herrmann, Andreas
33
Hollebeek, Linda D.
33
Kumar, V.
29
Mattila, Anna S.
29
Verhoef, Peter C.
29
Piller, Frank T.
28
Bauer, Hans H.
25
Loureiro, Sandra Maria Correia
23
Rather, Raouf Ahmad
21
Klaus, Philipp
19
Prentice, Catherine
19
Stauss, Bernd
19
Bang, Nguyen
18
Matzler, Kurt
18
Reichwald, Ralf
18
Ahlert, Dieter
17
Ahn, Jiseon
17
Hennig-Thurau, Thorsten
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Usman, Osly
17
Gil Saura, Irene
16
Günter, Bernd
16
Khan, Imran
16
Wangenheim, Florian von
16
Grewal, Dhruv
15
Gustafsson, Anders
15
Helm, Sabrina
15
Hyun, Sunghyup Sean
15
Lemon, Katherine N.
15
Reinartz, Werner J.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
more ...
less ...
Institution
All
American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
INSEAD
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Springer-Verlag GmbH
2
Svenska Handelshögskolan <Helsinki>
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutsche Gesellschaft für Logistik
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
FOM-Hochschule für Oekonomie & Management
1
Fachhochschule Stralsund / Fachbereich Wirtschaft
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Frühjahrstagung Wirtschaftsinformatik <1998, Hamburg>
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
461
Journal of business research : JBR
363
International journal of hospitality management
164
The journal of services marketing
122
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
81
SpringerLink / Bücher
78
Gabler Edition Wissenschaft
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
68
Journal of retailing
66
The service industries journal
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of strategic marketing
65
Journal of service management
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of marketing
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
European journal of marketing : EJM
51
Services marketing quarterly
51
Journal of service research : JSR
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
European journal of operational research : EJOR
40
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
more ...
less ...
Source
All
ECONIS (ZBW)
10,620
EconStor
12
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
10,638
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploratory analysis of social commonalities and subjective discounts
Rosenbaum, Mark S.
;
Massiah, Carolyn
;
Wozniak, Richard
- In:
International journal of retail & distribution management
41
(
2013
)
9
,
pp. 671-687
Persistent link: https://www.econbiz.de/10009788897
Saved in:
2
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
3
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
4
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
7
Customer experience : a systematic literature review and consumer culture
theory
-based conceptualisation
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 135-176
Persistent link: https://www.econbiz.de/10012432250
Saved in:
8
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
9
The nature and implications of consumers’ experiential framings of failure in high-risk service contexts
Zayer, Linda Tuncay
;
Otnes, Cele
;
Fischer, Eileen M.
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10011336507
Saved in:
10
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->