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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Marktforschung
12,272
Theorie
12,125
Theory
11,909
Cognition
11,565
Kognition
11,508
Relationship marketing
9,381
Brand management
7,690
Markenführung
7,628
Market research
6,836
Brand image
6,754
Markenimage
6,718
USA
5,942
Customer satisfaction
5,750
Deutschland
5,620
United States
5,616
Kundenzufriedenheit
5,583
Online-Handel
5,483
Online retailing
5,471
Germany
4,984
Social Web
4,831
Social web
4,828
Online-Marketing
4,545
Experiment
4,538
Internet marketing
4,534
Service quality
4,473
Markenartikel
4,433
Dienstleistungsqualität
4,427
Brand
4,361
Einzelhandel
4,247
Retail trade
4,147
Emotion
3,879
Werbewirkung
3,758
Advertising effects
3,718
Electronic Commerce
3,646
Verbraucherverhalten
3,582
Marketingmanagement
3,559
Marketing
3,554
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Bibliography included
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Han, Heesup
41
Hollebeek, Linda D.
34
Kumar, V.
34
Verhoef, Peter C.
32
Huber, Frank
29
Mattila, Anna S.
29
Herrmann, Andreas
24
Loureiro, Sandra Maria Correia
23
Bruhn, Manfred
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Homburg, Christian
19
Klaus, Philipp
19
Bang, Nguyen
18
Ahn, Jiseon
17
Sheth, Jagdish N.
17
Usman, Osly
17
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Gustafsson, Anders
15
Neslin, Scott A.
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Bauer, Hans H.
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Blut, Markus
13
Das, Gopal
13
Malthouse, Edward C.
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Friedrich-Schiller-Universität Jena
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer-Verlag GmbH
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Bertelsmann Stiftung
1
Cranfield School of Management
1
Customs Co-operation Council
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
363
International journal of hospitality management
166
The journal of services marketing
123
Journal of the Academy of Marketing Science
97
The journal of product & brand management
97
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
78
Psychology & marketing
77
Cogent business & management
74
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
70
Journal of retailing
70
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
Journal of strategic marketing
68
The service industries journal
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of service management
57
Journal of marketing
55
The international review of retail, distribution and consumer research
55
SpringerLink / Bücher
54
European journal of marketing : EJM
53
Marketing intelligence & planning
52
Services marketing quarterly
51
Tourism management : research, policies, practice
51
Journal of service research : JSR
50
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Service business
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
International journal of electronic customer relationship management : IJECRM
35
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Source
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ECONIS (ZBW)
9,318
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
3
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
6
Kundenzufriedenheit als psychologisches Konstrukt : Bestandsaufnahme und emotionstheoretische Erweiterung bestehender Erklärungs- und Meßmodelle
Groß-Engelmann, Markus
-
1999
Persistent link: https://www.econbiz.de/10001371664
Saved in:
7
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
8
Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
Saved in:
9
Marktorientierte Unternehmensführung : Reflexionen aus der Praxis
Lehner, Ulrich
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 31-45)
.
2007
Persistent link: https://www.econbiz.de/10003584375
Saved in:
10
Customer-driven or driving the customer? : exploitation versus exploration
Marion, Gilles
- In:
Critical marketing : defining the field
,
(pp. 99-112)
.
2007
Persistent link: https://www.econbiz.de/10003534513
Saved in:
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