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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Strategisches Management
39,917
Strategic management
32,790
Markenführung
16,959
Brand management
16,956
Konsumentenverhalten
7,727
Consumer behaviour
7,724
Markenimage
7,075
Brand image
6,935
Markenartikel
5,254
Brand
5,200
Theorie
5,039
Theory
4,985
Deutschland
4,303
Germany
3,876
Unternehmenserfolg
3,553
Firm performance
3,378
Relationship marketing
3,127
USA
2,918
Organisatorischer Wandel
2,816
Organizational change
2,816
United States
2,781
Multinationales Unternehmen
2,653
Marketingmanagement
2,485
Innovationsmanagement
2,463
Markenpolitik
2,463
Transnational corporation
2,456
Marketing management
2,425
Innovation
2,344
Innovation management
2,271
Management
2,225
KMU
2,197
SME
2,188
Strategische Planung
2,083
Marketing
2,051
Social Web
2,011
Social web
2,011
Corporate Social Responsibility
1,906
Wettbewerbsstrategie
1,887
Corporate social responsibility
1,862
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Undetermined
1,554
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405
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Article
2,474
Book / Working Paper
651
Journal
1
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2,236
Aufsatz in Zeitschrift
2,236
Aufsatz im Buch
230
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230
Hochschulschrift
117
Thesis
91
Collection of articles of several authors
65
Sammelwerk
65
Graue Literatur
56
Non-commercial literature
56
Aufsatzsammlung
53
Case study
44
Fallstudie
44
Arbeitspapier
26
Working Paper
26
Ratgeber
24
Guidebook
23
Conference paper
18
Konferenzbeitrag
18
Handbook
12
Handbuch
12
Reprint
11
Bibliografie enthalten
8
Bibliography included
8
Lehrbuch
8
Textbook
8
Konferenzschrift
7
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5
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4
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4
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4
Fallstudiensammlung
3
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3
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2
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2
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2
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2
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1
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1
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English
2,748
German
382
French
4
Italian
1
Polish
1
Russian
1
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Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
16
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
12
Fournier, Susan
11
Huber, Frank
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Burmann, Christoph
10
Guzman, Francisco
10
Han, Heesup
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Vrontis, Demetris
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Bruhn, Manfred
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Riekhof, Hans-Christian
7
Roy, Sanjit
7
Schultz, Don E.
7
Sreejesh, S.
7
Carlson, Jamie
6
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Springer Fachmedien Wiesbaden
15
Erich-Schmidt-Verlag <Berlin>
3
Wiley-VCH
3
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
American Marketing Association
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Fachhochschule Reutlingen / European School of Business
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Weltwirtschaft
1
Leibniz-Fachhochschule
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Münchener Marketing-Symposium <27, 2001, München>
1
Norddeutscher Bankentag <13, 2013, Lüneburg>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Stuttgarter Controller-Forum <14, 2000, Stuttgart>
1
Technische Universität Chemnitz
1
Tectum Verlag
1
UVK Verlag
1
Universität Hannover / Institut für Marketing & Management
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing und Handel
1
VAWW - Verlag für angewandte Wirtschaftswissenschaften UG
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Journal of business research : JBR
147
Journal of retailing and consumer services
105
The journal of product & brand management
99
The journal of brand management : an international journal
84
International journal of hospitality management
44
SpringerLink / Bücher
37
Journal of strategic marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
The journal of business & industrial marketing
20
Journal of travel and tourism marketing
18
The journal of services marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Business horizons
14
International journal of sports marketing & sponsorship
14
European Sport management quarterly : ESMQ
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The journal of consumer marketing
13
Tourism management : research, policies, practice
13
European journal of marketing
12
Gabler Edition Wissenschaft
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing analytics : JMA
12
Journal of marketing management : MM
12
Journal of service management
12
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ECONIS (ZBW)
3,125
USB Cologne (EcoSocSci)
1
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1
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1
Customer Relationship Management in Sportvereinen : Gestaltung erfolgreicher Kundenbeziehungen
Bagusat, Ariane
;
Schlangenotto, Anne-Christine
;
Behnke, Nick
-
2018
Persistent link: https://www.econbiz.de/10011720526
Saved in:
2
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
5
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Fans club brand relationship : football passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
Saved in:
8
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
Saved in:
9
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
10
Markenpersönlichkeit von Fußballvereinen
Alexa, Frank
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 167-193)
.
2014
Persistent link: https://www.econbiz.de/10010354050
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