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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Brand management
17,522
Markenführung
17,108
Dienstleistungssektor
11,304
Service industry
11,276
Brand image
11,065
Markenimage
10,948
Theorie
10,756
Theory
10,588
Relationship marketing
10,107
Markenartikel
9,157
Brand
8,117
Deutschland
6,553
USA
6,168
Customer satisfaction
6,140
Germany
5,985
Kundenzufriedenheit
5,969
United States
5,901
Social Web
5,529
Social web
5,524
Online-Handel
5,521
Online retailing
5,509
Service quality
5,226
Dienstleistungsqualität
5,178
Online-Marketing
5,166
Internet marketing
5,133
Einzelhandel
4,549
Retail trade
4,486
Werbewirkung
4,141
Advertising effects
4,082
Electronic Commerce
3,792
E-commerce
3,655
Marketingmanagement
3,650
Marketing management
3,631
Verbraucherverhalten
3,581
Advertising
3,496
Werbung
3,482
Experiment
3,406
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Undetermined
4,866
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1,559
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Article
8,222
Book / Working Paper
1,841
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5
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Hochschulschrift
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Thesis
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Graue Literatur
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Non-commercial literature
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Working Paper
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Arbeitspapier
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Collection of articles of several authors
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Sammelwerk
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Aufsatzsammlung
83
Conference paper
77
Konferenzbeitrag
77
Case study
50
Fallstudie
50
Bibliografie enthalten
27
Bibliography included
27
Lehrbuch
22
Ratgeber
22
Guidebook
21
Handbook
20
Handbuch
20
Textbook
19
Konferenzschrift
18
Collection of articles written by one author
14
Reprint
14
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14
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11
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7
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7
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5
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French
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Han, Heesup
42
Hollebeek, Linda D.
34
Huber, Frank
31
Mattila, Anna S.
30
Verhoef, Peter C.
30
Loureiro, Sandra Maria Correia
26
Kumar, V.
25
Rather, Raouf Ahmad
22
Gil Saura, Irene
21
Klaus, Philipp
20
Neslin, Scott A.
19
Prentice, Catherine
19
Bang, Nguyen
18
Bruhn, Manfred
18
Herrmann, Andreas
18
Khan, Imran
18
Ahn, Jiseon
17
Lemon, Katherine N.
17
Mittal, Vikas
17
Usman, Osly
17
Gustafsson, Anders
16
Hyun, Sunghyup Sean
16
Kumar, Vikas
16
Rahman, Zillur
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Evanschitzky, Heiner
15
Foscht, Thomas
15
Fournier, Susan
15
Grewal, Dhruv
15
Japutra, Arnold
15
McColl-Kennedy, Janet R.
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Walsh, Gianfranco
15
Wangenheim, Florian von
15
Aksoy, Lerzan
14
Karjaluoto, Heikki
14
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Springer Fachmedien Wiesbaden
18
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft zur Erforschung des Markenwesens
2
Springer-Verlag GmbH
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Business Information Centre <Toronto>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Freie Universität Berlin
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
INSEAD
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Services Management <North Cyprus)>
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
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Published in...
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Journal of retailing and consumer services
473
Journal of business research : JBR
404
International journal of hospitality management
169
The journal of services marketing
136
The journal of product & brand management
110
The journal of brand management : an international journal
105
Journal of the Academy of Marketing Science
89
Industrial marketing management : the international journal for industrial and high-tech firms
84
Journal of hospitality marketing & management
84
Cogent business & management
79
Psychology & marketing
79
Journal of travel and tourism marketing
77
The service industries journal
76
International journal of contemporary hospitality management
75
Journal of strategic marketing
75
Asia Pacific journal of marketing and logistics
73
SpringerLink / Bücher
73
Journal of retailing
70
Journal of service management
67
Journal of service research : JSR
64
Marketing intelligence & planning
60
Journal of marketing
59
European journal of marketing : EJM
57
Services marketing quarterly
56
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Tourism management : research, policies, practice
55
International journal of internet marketing and advertising : IJIMA
50
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Service business
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The journal of business & industrial marketing
41
International journal of electronic customer relationship management : IJECRM
40
International journal of electronic marketing and retailing : IJEMR
40
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Source
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ECONIS (ZBW)
10,056
EconStor
6
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
10,068
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date (oldest first)
1
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
2
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
3
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
4
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
5
Expanding the boundary of
brand
extensions through
brand
relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
6
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
7
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
8
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
9
The roles of perceived quality, trust, and satisfaction in predicting
brand
loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
10
A
brand
like a friend : how
brand
likeability influences
brand
perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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