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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
26
Dienstleistungsmarketing
24
Services marketing
24
Marketing theory
19
Marketingtheorie
19
Marketing
18
Betriebliche Wertschöpfung
17
Value creation
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Marketing management
15
Absatz
13
Dienstleistungssektor
10
Services
10
Customer integration
8
Kundenintegration
8
Service-Dominant Logic
8
Service-dominant logic
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Dienstleistungsqualität
6
Management
6
Service industry
6
Service quality
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
Service logic
5
Service management
5
Communication
4
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Undetermined
8
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2
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Article
20
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6
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Article in journal
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Aufsatz in Zeitschrift
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6
Reprint
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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English
26
Author
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Grönroos, Christian
26
Finne, Åke
4
Viio, Paul
2
Anker, Thomas Boysen
1
Ballantyne, David
1
Davey, Janet
1
FitzPatrick, Mary
1
Gummerus, Johanna
1
Kuusela, Hannu
1
Leroi-Werelds, Sara
1
Moutinho, Luiz
1
Ravald, Annika
1
Saarijärvi, Hannu
1
Sheth, Jagdish N.
1
Sparks, Leigh
1
Streukens, Sandra
1
Van Vaerenbergh, Yves
1
Varey, Richard J.
1
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Svenska Handelshögskolan <Helsinki>
1
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Meddelanden från Svenska Handelshögskolan
4
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
26
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1
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
2
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
3
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
4
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
5
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
6
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
7
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
8
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
9
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
10
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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