Narrow search
Showing 1 - 10 of 32
Cover Image
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Cover Image
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Cover Image
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv; Kroschke, Mirja; Mende, Martin; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Cover Image
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Cover Image
Complaint de-escalation strategies on social media
Herhausen, Dennis; Grewal, Lauren; Cummings, Krista Hill; … - In: Journal of marketing 87 (2023) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Cover Image
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019
Persistent link: https://www.econbiz.de/10013163365
Cover Image
Retailer pricing and competitive effects
Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
Cover Image
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney; Kim, Yeseul; Lim, Mikyoung; Arroyo, … - In: Journal of retailing 99 (2023) 4, pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Cover Image
Enhancing customer engagement through consciousness
Ghrewal, Dhruv; Roggeveen, Anne L.; Sisodia, Rajendra; … - In: Journal of retailing 93 (2017) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
Cover Image
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj; Roggeveen, Anne L. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10003666094