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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Digitalisierung
15,890
Digitization
13,592
Online-Marketing
12,934
Internet marketing
12,826
Theorie
9,947
Theory
9,772
Relationship marketing
9,733
Social Web
9,355
Social web
9,346
Brand management
8,453
Markenführung
8,412
Brand image
6,909
Markenimage
6,877
Electronic Commerce
6,517
Deutschland
6,428
Online-Handel
6,399
Online retailing
6,384
E-commerce
6,253
USA
6,052
Kulturelle Identität
5,914
Germany
5,835
Customer satisfaction
5,763
United States
5,640
Kundenzufriedenheit
5,604
Interkulturelles Management
5,411
Cultural identity
5,361
Cross-cultural management
4,698
Werbewirkung
4,639
Advertising effects
4,591
Service quality
4,489
Brand
4,475
Markenartikel
4,466
Dienstleistungsqualität
4,444
Einzelhandel
4,334
Retail trade
4,284
Advertising
4,043
Werbung
3,972
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4,829
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1,537
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7,905
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1,793
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Sammelwerk
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77
Ratgeber
40
Guidebook
35
Case study
32
Fallstudie
32
Bibliografie enthalten
19
Bibliography included
19
Lehrbuch
19
Collection of articles written by one author
18
Konferenzschrift
18
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15
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15
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15
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English
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German
617
French
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Han, Heesup
42
Hollebeek, Linda D.
36
Mattila, Anna S.
30
Verhoef, Peter C.
29
Loureiro, Sandra Maria Correia
25
Kumar, V.
24
Huber, Frank
22
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Grewal, Dhruv
17
Usman, Osly
17
Gil Saura, Irene
16
Hyun, Sunghyup Sean
16
Khan, Imran
16
Quach, Sara
16
Schumann, Jan Hendrik
16
So, Kevin Kam Fung
16
Thaichon, Park
16
Vrontis, Demetris
16
Wangenheim, Florian von
16
Balaji, M. S.
15
Harrigan, Paul
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Gustafsson, Anders
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Malthouse, Edward C.
14
Neslin, Scott A.
14
Rahman, Zillur
14
Roy, Sanjit
14
Sesé, F. Javier
14
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Springer Fachmedien Wiesbaden
14
American Marketing Association
8
IGI Global
7
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Nomos Verlagsgesellschaft
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Galileo Press
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Hochschule Mittweida
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
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Published in...
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Journal of retailing and consumer services
467
Journal of business research : JBR
379
International journal of hospitality management
173
The journal of services marketing
121
The journal of product & brand management
101
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of brand management : an international journal
86
Journal of the Academy of Marketing Science
80
Psychology & marketing
77
Cogent business & management
76
Journal of hospitality marketing & management
76
International journal of contemporary hospitality management
72
Journal of strategic marketing
72
Asia Pacific journal of marketing and logistics
71
Journal of retailing
70
Journal of travel and tourism marketing
70
The service industries journal
69
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Marketing intelligence & planning
58
Journal of service management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
SpringerLink / Bücher
54
The international review of retail, distribution and consumer research
54
Services marketing quarterly
53
European journal of marketing : EJM
51
Journal of service research : JSR
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The international journal of bank marketing : IJBM
44
International journal of electronic customer relationship management : IJECRM
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
Service business
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Journal of promotion management : innovations in planning and applied research
39
The journal of business & industrial marketing
38
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ECONIS (ZBW)
9,686
EconStor
8
OLC EcoSci
6
USB Cologne (EcoSocSci)
4
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1
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
2
Cross-cultural research in alumni loyalty : an empirical study among master students from German and Russian universities
Iskhakova, Lilia
;
Hilbert, Andreas
;
Joehnk, Peter
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 457-492
Persistent link: https://www.econbiz.de/10012650503
Saved in:
3
The paradox of luxury in digitalization
Jaggi, Shamily
;
Gursimranjit Singh
;
Sheetal
- In:
Handbook of research on the platform economy and the …
,
(pp. 416-434)
.
2021
Persistent link: https://www.econbiz.de/10012705116
Saved in:
4
How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine
;
Glebova, Ekaterina
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
3
,
pp. 183-216
Persistent link: https://www.econbiz.de/10014555825
Saved in:
5
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
6
Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
- In:
Journal of business research : JBR
120
(
2020
),
pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
Saved in:
7
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
8
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
9
the power of lurking : assessing the online experience of luxury brand fan page followers
Kéfi, Hajer
;
Maar, Daniel
- In:
Journal of business research : JBR
117
(
2020
),
pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
Saved in:
10
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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