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Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli - In: Corporate communications : an international journal 28 (2023) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
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Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
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Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed; Rump, Markus; Löffler, Michael; … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 22-34
Persistent link: https://www.econbiz.de/10014306383