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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
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A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time
Martin, Brett A. S. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 174-184
Persistent link: https://www.econbiz.de/10009563539
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Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
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The presentation of brand personality in English-Chinese brand name translation
Cui, Ying - In: International journal of market research 61 (2019) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
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Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan; Dogan, Seden; Amin, Muslim; Kashif Hussain; … - In: The service industries journal 41 (2021) 1/2, pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani; Srivastava, Mala - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405
Persistent link: https://www.econbiz.de/10009684892