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The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana; Bosovska, Myroslava; Okhrimenko, Alla - In: Baltic Journal of Economic Studies 7 (2021) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...
Persistent link: https://www.econbiz.de/10014506310
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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
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The marvel of Taj : a competitive advantage in brand positioning in tourism
Bhakuni, Kalpana; Kapoor, Sheetal - In: Business analyst : a refereed journal of Shri Ram … 40 (2019) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10012391609
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Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla; Xu, Shuangyu; Gil-Arroyo, Claudia; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
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Comparative analysis of tourist brand of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan - In: Economic analysis : EA 51 (2018) 3/4, pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
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Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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Perceptions of Kazakhstan as a tourist destination
Nametova, G.; Tolymbek, A. - In: European research studies 21 (2018) 4, pp. 304-316
Persistent link: https://www.econbiz.de/10012220577