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Brand
Consumer behaviour
36
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Brand management
20
Markenführung
20
Brand image
17
Markenimage
17
Brand prestige
13
Luxury goods
13
Luxusgüter
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Markenartikel
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Public self-consciousness
10
brand prestige
10
Beziehungsmarketing
9
Relationship marketing
9
Face consciousness
8
Fashion
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Mode
7
Fashion leadership
6
Service quality
6
Dienstleistungsqualität
5
Führungsstil
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Gastronomie
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Leadership style
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Restaurant industry
5
face consciousness
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Bekleidungsindustrie
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Brand loyalty
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China
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Clothing industry
4
Social Web
4
Social web
4
Cruise
3
Customer satisfaction
3
Emotion
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Kreuzfahrt
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Kundenzufriedenheit
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Markentreue
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Product counterfeiting
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Han, Heesup
2
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International journal of contemporary hospitality management
2
Journal of travel and tourism marketing
2
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1
European journal of marketing
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Path to sustainable luxury brand consumption : face consciousness, materialism, pride and risk of embarrassment
Islam, Tahir
;
Wang, Ying
;
Ali, Ahsan
;
Akhtar, Nadeem
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10013165308
Saved in:
2
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
3
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
4
A model of brand prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
5
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
6
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
7
Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin
;
Ok, Chihyung
;
Hyun, Sunghyup Sean
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
Saved in:
8
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
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