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An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de - In: Journal of interactive marketing 59 (2024) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10014583040
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Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
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Die Wirkung irrelevanter Attribute in der Markenkommunikation
Bauer, Hans H.; Albrecht, Carmen-Maria; Neumann, Marcus M. - In: Marketing : ZFP ; journal of research and management 29 (2007) 2, pp. 73-89
Persistent link: https://www.econbiz.de/10003461573
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Neural mechanisms of social influence
Mason, Malia F.; Dyer, Rebecca; Norton, Michael I. - In: Organizational behavior and human decision processes : … 110 (2009) 2, pp. 152-159
Persistent link: https://www.econbiz.de/10003908286
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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Signaling status with luxury goods : the role of brand prominence
Han, Young Jee; Nunes, Joseph C.; Drèze, Xavier - In: Journal of marketing 74 (2010) 4, pp. 15-30
Persistent link: https://www.econbiz.de/10008826533