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~subject:"Brand image"
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Brand image
Nonprofit marketing
892
Nonprofit-Marketing
888
Nonprofit-Organisation
299
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290
Fundraising
214
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185
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180
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Cervellon, Marie-Cécile
2
Laidler-Kylander, Nathalie
2
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2
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2
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1
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International journal of nonprofit and voluntary sector marketing
4
International review on public and non-profit marketing
3
Journal of business research : JBR
3
Journal of marketing for higher education
2
Journal of nonprofit & public sector marketing
2
Nonprofit and voluntary sector quarterly
2
The journal of brand management : an international journal
2
Green advertising and the reluctant consumer
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
Management research review
1
Nonprofit management & leadership
1
Psychology & marketing
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
Zeszyty naukowe
1
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ECONIS (ZBW)
34
RePEc
1
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Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
Saved in:
3
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
4
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
5
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
6
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine
;
Rieunier, Sophie
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 701-707
Persistent link: https://www.econbiz.de/10009528781
Saved in:
7
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
8
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
9
Nonprofit brands and brand management
Laidler-Kylander, Nathalie
- In:
Human resource management in the nonprofit sector : …
,
(pp. 160-177)
.
2012
Persistent link: https://www.econbiz.de/10009748896
Saved in:
10
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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