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Brand image
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Melewar, T. C.
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Sreejesh, S.
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Khamitov, Mansur
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Paul, Justin
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Das, Gopal
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Grohmann, Bianca
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Johnson, Lester W.
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Ko, Eunju
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Pelsmacker, Patrick de
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Valette-Florence, Pierre
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
372
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
61
International marketing review
53
Journal of global marketing
53
Journal of strategic marketing
53
Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
Tourism management : research, policies, practice
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ECONIS (ZBW)
6,571
RePEc
2
Showing
1
-
10
of
6,573
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date (oldest first)
1
Revisiting attribute
framing
: the impact of number roundedness on
framing
Jain, Gaurav
;
Gaeth, Gary J.
;
Nayakankuppam, Dhananjay
; …
- In:
Organizational behavior and human decision processes : …
161
(
2020
),
pp. 109-119
Persistent link: https://www.econbiz.de/10012428914
Saved in:
2
A tale of two brands : the joint effect of manufacturer and retailer brands on consumers’ product evaluation
Zhu, Ying
;
Chen, Haipeng
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10011708590
Saved in:
3
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
4
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
5
Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
6
The online
framing
effect : the moderating role of warning, brand familiarity, and product type
Chen, Yi-Fen
;
Chang, Shi-Han
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011556563
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
8
Perceived fit and deal
framing
: the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
Saved in:
9
Message
framing
and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
Saved in:
10
Framing
and involvement effects on consumers' brand choice
Gamliel, Eyal
;
Herstein, Ram
;
Abrantes, José Luís
; …
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
Saved in:
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