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Brand image
Konsumentenverhalten
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12,776
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19
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19
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18
Melewar, T. C.
18
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10
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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ToKnowPress
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
372
The journal of product & brand management
247
Journal of retailing and consumer services
224
The journal of brand management : an international journal
211
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
77
European journal of marketing : EJM
75
Journal of international consumer marketing
71
International journal of hospitality management
63
The journal of consumer marketing
60
Journal of global marketing
56
Journal of strategic marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
53
Marketing intelligence & planning
52
Marketing letters : a journal of research in marketing
51
Cogent business & management
47
International journal of consumer studies
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of fashion marketing and management
45
Journal of Islamic marketing
43
Journal of marketing
43
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
International journal of internet marketing and advertising : IJIMA
40
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
38
Journal of the Academy of Marketing Science
38
Journal of marketing management : MM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
31
Qualitative market research : an international journal
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SpringerLink / Bücher
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ECONIS (ZBW)
6,759
RePEc
2
EconStor
1
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1
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date (oldest first)
1
Can espousal of Islamic
advertising
practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
2
Ethics
of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
3
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
4
Anthropomorphism in
advertising
: the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi
;
Susianto, Harry
;
Afiff, Adi Zakaria
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
Saved in:
5
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
6
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
8
The effect of perceived
advertising
effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
9
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
10
Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
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