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~subject:"Brand image"
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Brand image
Konsumentenverhalten
79,070
Consumer behaviour
78,637
Coronavirus
35,119
Wirkungsanalyse
12,921
COVID-19
12,879
Impact assessment
12,842
Epidemie
12,218
Epidemic
12,080
Theorie
10,534
Emotion
10,412
Theory
10,344
Beziehungsmarketing
9,144
Relationship marketing
9,132
Markenführung
7,665
Brand management
7,662
USA
7,353
United States
7,096
Welt
6,904
World
6,850
Markenimage
6,675
Deutschland
5,938
Kundenzufriedenheit
5,786
Customer satisfaction
5,783
Online-Handel
5,542
Online retailing
5,530
Sport
5,519
Germany
5,336
Social Web
5,171
Social web
5,169
Dienstleistungsqualität
4,676
Service quality
4,672
Sports
4,592
Online-Marketing
4,537
Internet marketing
4,512
Brand
4,250
Markenartikel
4,246
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4,227
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4,147
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4,129
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Melewar, T. C.
18
Burmann, Christoph
17
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Huber, Frank
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Park, Jungkun
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
De Chernatony, Leslie
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Wong, IpKin Anthony
10
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Springer Fachmedien Wiesbaden
7
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
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1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
367
The journal of product & brand management
247
Journal of retailing and consumer services
224
The journal of brand management : an international journal
215
Psychology & marketing
104
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
63
The journal of consumer marketing
59
International marketing review
54
Journal of strategic marketing
54
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
43
Journal of travel and tourism marketing
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Qualitative market research : an international journal
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,644
RePEc
1
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1
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10
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6,645
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date (oldest first)
1
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
2
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
3
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of
sports
involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
4
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of
sports
teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
5
Do endorsements by
sports
celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
6
The brand attachment and consumer behaviour in
sports
marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
7
Drivers of brand image improvement in
sports
-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
8
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
9
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
10
The effects of brand equity on millennials' purchase decision for
sports
nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
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