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A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham; Ghoneim, Ahmad; Irani, Zahir; Ying, Fan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
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The impact of brands on consumer buying behavior : an empirical study on smartphone buyers
Akkucuk, Ulas; Esmaeili, Javad - 2016
Persistent link: https://www.econbiz.de/10011588240
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Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
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Evaluating customer-based brand equity in Iranian cell phone market
Elahi, Seyed Majid; Kiani Mavi, Reza; Najafi, Sepideh; … - In: International journal of electronic marketing and … 7 (2016) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10011648263
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Factors influencing dependency on smartphone and the impact on purchase behaviour : an empirical research
Swapana, M.; Padmavathy, C. - In: International journal of e-business research : an … 13 (2017) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10011675221
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Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit; Soch, Harmeen - In: Journal of global marketing 31 (2018) 2, pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
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Factors affecting smartphone purchase decisions of Generation-Y
Nushrat Shabrin; Khandaker, Sarod; Bin Abul, Kashem Saad; … - In: Journal of Contemporary Issues in Business and Government 23 (2017) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
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Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322