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~subject:"Brand image"
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Brand image
Consumer behaviour
81,791
Konsumentenverhalten
79,424
Value creation
13,955
Betriebliche Wertschöpfung
13,796
Theorie
11,661
Theory
11,443
Relationship marketing
10,224
Beziehungsmarketing
10,189
Motivation
9,881
Brand management
7,693
Markenführung
7,651
Mobilkommunikation
6,907
Mobile communications
6,865
Markenimage
6,675
Customer satisfaction
6,037
USA
6,012
Kundenzufriedenheit
5,880
Deutschland
5,856
United States
5,742
Online-Handel
5,556
Online retailing
5,545
Social Web
5,545
Social web
5,543
Germany
5,446
Service quality
4,899
Dienstleistungsqualität
4,851
Online-Marketing
4,769
Internet marketing
4,749
Electronic Commerce
4,336
Brand
4,313
Markenartikel
4,302
Einzelhandel
4,244
Retail trade
4,204
E-commerce
4,076
Experiment
3,920
Kundenintegration
3,906
Customer integration
3,899
Werbewirkung
3,631
Advertising effects
3,593
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Undetermined
3,591
Free
1,025
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Article
5,856
Book / Working Paper
857
Journal
3
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Article in journal
5,509
Aufsatz in Zeitschrift
5,509
Aufsatz im Buch
263
Book section
263
Graue Literatur
107
Non-commercial literature
107
Hochschulschrift
92
Arbeitspapier
82
Working Paper
82
Thesis
72
Conference paper
51
Konferenzbeitrag
51
research-article
50
Reprint
36
Collection of articles of several authors
19
Sammelwerk
19
Case study
18
Fallstudie
18
Aufsatzsammlung
10
Collection of articles written by one author
8
Sammlung
8
conceptual-paper
5
Bibliografie enthalten
4
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4
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4
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4
review-article
4
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2
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2
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2
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2
Handbuch
2
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2
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2
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2
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2
review
2
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1
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1
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1
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English
6,528
German
182
Italian
3
French
2
Polish
2
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2
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Huber, Frank
15
Sreejesh, S.
15
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Christodoulides, George
10
De Chernatony, Leslie
10
Foroudi, Pantea
10
Gil Saura, Irene
10
Jang, Soocheong
10
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Springer Fachmedien Wiesbaden
7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
377
The journal of product & brand management
247
Journal of retailing and consumer services
224
The journal of brand management : an international journal
223
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
Marketing intelligence & planning
54
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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Source
All
ECONIS (ZBW)
6,650
Other ZBW resources
63
RePEc
2
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1
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81
A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
82
The impact of brands on consumer buying behavior : an empirical study on smartphone buyers
Akkucuk, Ulas
;
Esmaeili, Javad
-
2016
Persistent link: https://www.econbiz.de/10011588240
Saved in:
83
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman
;
Yusof Ismail
;
Al-Baity, Mohamed
;
Che …
- In:
Journal of Asian finance, economics and business : JAFEB
4
(
2017
)
2
,
pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Saved in:
84
Evaluating customer-based brand equity in Iranian cell phone market
Elahi, Seyed Majid
;
Kiani Mavi, Reza
;
Najafi, Sepideh
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011648263
Saved in:
85
Factors influencing dependency on smartphone and the impact on purchase behaviour : an empirical research
Swapana, M.
;
Padmavathy, C.
- In:
International journal of e-business research : an …
13
(
2017
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011675221
Saved in:
86
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
87
Factors affecting smartphone purchase decisions of Generation-Y
Nushrat Shabrin
;
Khandaker, Sarod
;
Bin Abul, Kashem Saad
; …
- In:
Journal of Contemporary Issues in Business and Government
23
(
2017
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
Saved in:
88
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
89
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
90
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
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