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Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

When do bad things happen to good brands? : understanding internal and external sources of brand dilution

Loken, Barbara; John, Deborah Roedder - In: Brands and brand management : contemporary research …, (pp. 233-270). 2010

Persistent link: https://www.econbiz.de/10003941324

A process-tracing study of brand extension evaluation

Boush, David M.; Loken, Barbara - 2010

Persistent link: https://www.econbiz.de/10003924407

Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112

John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65

Persistent link: https://www.econbiz.de/10003201705

Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands

Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495

Persistent link: https://www.econbiz.de/10011597867

The name game : how naming products increases psychological ownership and subsequent consumer evaluations

Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137

Persistent link: https://www.econbiz.de/10011842200

Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10011763790

When Brand Personality Matters : The Moderating Role of Attachment Styles

Swaminathan, Vanitha; Stilley, Karen; Ahluwalia, Rohini - 2012

This research examines the moderating role of consumer’s attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes including brand attachment,...

Persistent link: https://www.econbiz.de/10014172070