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The impacts of omnichannel ret...
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Brand image
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Journal of business research : JBR
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The journal of product & brand management
249
Journal of retailing and consumer services
227
The journal of brand management : an international journal
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Psychology & marketing
102
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
78
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
65
The journal of consumer marketing
59
Marketing intelligence & planning
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Journal of strategic marketing
55
International marketing review
54
Journal of global marketing
53
Cogent business & management
51
Journal of travel and tourism marketing
51
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
42
Journal of marketing management : MM
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Tourism management : research, policies, practice
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
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Journal of business ethics : JOBE
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
6,940
RePEc
1
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1
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date (oldest first)
1
Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness
Quynh Tran Xuan
;
Hanh T.H. Truong
;
Tri Vo Quang
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 663-694
Persistent link: https://www.econbiz.de/10014267112
Saved in:
2
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
3
Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
Saved in:
4
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
5
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
6
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
8
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
9
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
10
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
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