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~subject:"Brand management"
~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"USA"
~type:"article"
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Value brands : cheap or trendy...
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Brand management
Markenführung
Online-Handel
USA
Consumer behaviour
54,302
Konsumentenverhalten
54,239
Beziehungsmarketing
7,361
Relationship marketing
7,357
Markenartikel
6,129
Brand image
6,128
Markenimage
6,127
Brand
5,673
Customer satisfaction
4,768
Kundenzufriedenheit
4,764
Theory
4,471
Theorie
4,467
Online retailing
4,351
Social Web
4,057
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4,056
United States
3,970
Youth
3,822
Internet marketing
3,806
Online-Marketing
3,803
Dienstleistungsqualität
3,799
Service quality
3,799
Jugendliche
3,753
Einzelhandel
3,272
Retail trade
3,267
Werbewirkung
2,988
Advertising effects
2,987
E-commerce
2,724
Electronic Commerce
2,709
Emotion
2,706
Virales Marketing
2,348
Experiment
2,347
Viral marketing
2,347
Advertising
2,343
Werbung
2,320
Confidence
2,084
Vertrauen
2,081
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Han, Heesup
36
Loureiro, Sandra Maria Correia
32
Phau, Ian
31
Ko, Eunju
27
Keller, Kevin Lane
26
Melewar, T. C.
26
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
Japutra, Arnold
21
Paul, Justin
20
Rahman, Zillur
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
19
Khan, Imran
19
Lusk, Jayson L.
19
Park, Jungkun
19
Dennis, Charles
18
Guzman, Francisco
18
Jang, Soocheong
18
Sung, Yongjun
18
Veloutsou, Cleopatra
18
Esch, Franz-Rudolf
17
Goldsmith, Ronald E.
17
Sarkar, Juhi Gahlot
17
Ekinci, Yuksel
16
Grewal, Dhruv
16
Pelsmacker, Patrick de
16
Sreejesh, S.
16
Dens, Nathalie
15
Fetscherin, Marc
15
Ko, Yong Jae
15
Kumar, Vikas
15
Laroche, Michel
15
Mattila, Anna S.
15
Rajagopal
15
Steenkamp, Jan-Benedict E. M.
15
Valette-Florence, Pierre
15
Ahn, Jiseon
14
Dawes, John
14
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Journal of business research : JBR
666
Journal of retailing and consumer services
652
The journal of brand management : an international journal
341
The journal of product & brand management
324
Psychology & marketing
189
International journal of hospitality management
169
Journal of consumer research : JCR ; an interdisciplinary bimonthly
167
Journal of fashion marketing and management
152
Asia Pacific journal of marketing and logistics
140
International journal of consumer studies
131
European journal of marketing : EJM
116
International journal of retail & distribution management
114
Journal of international consumer marketing
113
International journal of electronic marketing and retailing : IJEMR
112
Journal of internet commerce
108
International journal of internet marketing and advertising : IJIMA
102
Cogent business & management
98
Journal of marketing communications
98
Journal of marketing
96
Journal of the Academy of Marketing Science
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
The journal of consumer marketing
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Marketing intelligence & planning
90
Journal of retailing
89
The international review of retail, distribution and consumer research
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of strategic marketing
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Electronic commerce research
77
Journal of marketing management : MM
74
Marketing letters : a journal of research in marketing
73
Journal of global marketing
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of promotion management : innovations in planning and applied research
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
International journal of advertising : the review of marketing communications
65
International journal of contemporary hospitality management
65
Journal of promotion management : JPM
65
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ECONIS (ZBW)
15,263
OLC EcoSci
12
RePEc
12
EconStor
3
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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