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~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Value brands : cheap or trendy...
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Brand management
Markenführung
USA
Consumer behaviour
53,705
Konsumentenverhalten
53,642
Beziehungsmarketing
7,276
Relationship marketing
7,272
Markenartikel
6,076
Brand image
6,055
Markenimage
6,054
Brand
5,620
Customer satisfaction
4,714
Kundenzufriedenheit
4,710
Theory
4,432
Theorie
4,428
Online-Handel
4,313
Online retailing
4,308
Social Web
4,001
Social web
4,000
United States
3,962
Youth
3,781
Dienstleistungsqualität
3,754
Service quality
3,754
Internet marketing
3,750
Online-Marketing
3,747
Jugendliche
3,712
Einzelhandel
3,236
Retail trade
3,231
Werbewirkung
2,946
Advertising effects
2,945
E-commerce
2,697
Electronic Commerce
2,682
Emotion
2,663
Experiment
2,323
Virales Marketing
2,321
Viral marketing
2,320
Advertising
2,299
Werbung
2,276
Confidence
2,059
Vertrauen
2,056
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Han, Heesup
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
30
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Lusk, Jayson L.
19
Hollebeek, Linda D.
18
Jang, Soocheong
18
Rahman, Zillur
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Veloutsou, Cleopatra
17
Park, Jungkun
16
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Goldsmith, Ronald E.
15
Ko, Yong Jae
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Steenkamp, Jan-Benedict E. M.
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Kemp, Elyria
13
Park, C. Whan
13
Septianto, Felix
13
Sreejesh, S.
13
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Journal of business research : JBR
491
The journal of brand management : an international journal
341
Journal of retailing and consumer services
335
The journal of product & brand management
317
Journal of consumer research : JCR ; an interdisciplinary bimonthly
165
Psychology & marketing
160
International journal of hospitality management
130
Journal of fashion marketing and management
127
European journal of marketing : EJM
106
Asia Pacific journal of marketing and logistics
100
Journal of international consumer marketing
88
International journal of consumer studies
87
Journal of marketing communications
86
The journal of consumer marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of marketing
77
Marketing intelligence & planning
77
Journal of the Academy of Marketing Science
76
International journal of retail & distribution management
68
Journal of marketing management : MM
65
Marketing letters : a journal of research in marketing
65
Journal of promotion management : JPM
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of global marketing
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
International journal of advertising : the review of marketing communications
55
International marketing review
55
Journal of strategic marketing
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
50
American journal of agricultural economics
48
Journal of advertising research
48
Journal of travel and tourism marketing
48
The American economic review
48
Young consumers : insight and ideas for responsible marketers
48
Cogent business & management
47
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ECONIS (ZBW)
11,114
RePEc
12
OLC EcoSci
10
EconStor
1
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1
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10
of
11,137
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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