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~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
~type_genre:"Article in journal"
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Brand management
Markenführung
Consumer behaviour
48,960
Konsumentenverhalten
48,957
Relationship marketing
6,871
Beziehungsmarketing
6,870
Brand image
5,758
Markenimage
5,758
Brand
4,673
Customer satisfaction
4,634
Kundenzufriedenheit
4,633
Markenartikel
4,581
Online retailing
4,049
Online-Handel
4,049
Theory
3,818
Theorie
3,812
Social Web
3,743
Social web
3,743
Dienstleistungsqualität
3,690
Service quality
3,690
USA
3,624
United States
3,616
Internet marketing
3,589
Online-Marketing
3,587
Youth
3,274
Jugendliche
3,237
Einzelhandel
3,031
Retail trade
3,031
Advertising effects
2,823
Werbewirkung
2,823
Emotion
2,582
E-commerce
2,500
Electronic Commerce
2,487
Experiment
2,277
Viral marketing
2,260
Virales Marketing
2,260
Advertising
2,221
Werbung
2,188
Confidence
1,965
Vertrauen
1,962
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Online availability
All
Undetermined
4,193
Free
591
Type of publication
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Article
Book / Working Paper
38
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
6,682
Aufsatz im Buch
672
Book section
672
Conference paper
80
Konferenzbeitrag
80
Reprint
65
Case study
32
Fallstudie
32
Collection of articles of several authors
3
Festschrift
3
Interview
3
Sammelwerk
3
Systematic review
3
Übersichtsarbeit
3
Mehrbändiges Werk
2
Multi-volume publication
2
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English
6,614
German
66
French
1
Russian
1
Author
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Loureiro, Sandra Maria Correia
28
Phau, Ian
27
Melewar, T. C.
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Guzman, Francisco
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Hollebeek, Linda D.
17
Keller, Kevin Lane
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Christodoulides, George
13
Dens, Nathalie
13
Fetscherin, Marc
13
Paul, Justin
13
Romaniuk, Jenni
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Casidy, Riza
12
Foroudi, Pantea
12
Grohmann, Bianca
12
Johnson, Lester W.
12
Park, Jungkun
12
Septianto, Felix
12
Steenkamp, Jan-Benedict E. M.
12
Bagozzi, Richard P.
11
Dawes, John
11
Ilicic, Jasmina
11
Kaufmann, Hans Rüdiger
11
King, Ceridwyn
11
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Published in...
All
Journal of business research : JBR
448
The journal of brand management : an international journal
334
The journal of product & brand management
309
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
68
Journal of international consumer marketing
60
Journal of fashion marketing and management
59
International journal of advertising : the review of marketing communications
57
Journal of marketing management : MM
56
Journal of promotion management : innovations in planning and applied research
56
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
International marketing review
49
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
37
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
6,682
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1
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of
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date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
10
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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