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~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
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Brand management
Markenführung
Consumer behaviour
53,705
Konsumentenverhalten
53,642
Beziehungsmarketing
7,276
Relationship marketing
7,272
Markenartikel
6,076
Brand image
6,055
Markenimage
6,054
Brand
5,620
Customer satisfaction
4,714
Kundenzufriedenheit
4,710
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4,432
Theorie
4,428
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4,313
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4,308
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4,001
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4,000
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3,994
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3,962
Youth
3,781
Dienstleistungsqualität
3,754
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3,754
Internet marketing
3,750
Online-Marketing
3,747
Jugendliche
3,712
Einzelhandel
3,236
Retail trade
3,231
Werbewirkung
2,946
Advertising effects
2,945
E-commerce
2,697
Electronic Commerce
2,682
Emotion
2,663
Experiment
2,323
Virales Marketing
2,321
Viral marketing
2,320
Advertising
2,299
Werbung
2,276
Confidence
2,059
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2,056
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Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Hollebeek, Linda D.
18
Rahman, Zillur
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Esch, Franz-Rudolf
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Steenkamp, Jan-Benedict E. M.
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Fetscherin, Marc
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Paul, Justin
13
Sreejesh, S.
13
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Johnson, Lester W.
12
Park, C. Whan
12
Sattler, Henrik
12
Septianto, Felix
12
Swoboda, Bernhard
12
Vrontis, Demetris
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
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Journal of business research : JBR
428
The journal of brand management : an international journal
334
The journal of product & brand management
309
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of fashion marketing and management
59
Journal of international consumer marketing
59
Journal of marketing management : MM
56
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
54
International journal of advertising : the review of marketing communications
53
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of strategic marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
International marketing review
49
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Cogent business & management
45
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of retail & distribution management
37
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
7,329
RePEc
2
Showing
1
-
10
of
7,331
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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