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~subject:"Brand management"
~subject:"Theorie"
~subject:"United States"
~subject:"Werbung"
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Brand management
Theorie
United States
Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theory
9,639
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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Online availability
All
Undetermined
8,339
Free
5,439
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Article
17,014
Book / Working Paper
9,351
Journal
46
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All
Article in journal
15,323
Aufsatz in Zeitschrift
15,323
Graue Literatur
3,207
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3,207
Working Paper
2,866
Arbeitspapier
2,707
Aufsatz im Buch
1,582
Book section
1,582
Hochschulschrift
1,240
Thesis
1,021
Collection of articles of several authors
346
Sammelwerk
346
Bibliografie enthalten
293
Bibliography included
293
Aufsatzsammlung
220
Collection of articles written by one author
156
Sammlung
156
Conference paper
135
Konferenzbeitrag
135
Lehrbuch
132
Konferenzschrift
121
Textbook
121
Case study
109
Fallstudie
109
Reprint
92
Conference proceedings
59
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54
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54
Systematic review
47
Übersichtsarbeit
47
Handbook
32
Handbuch
32
Ratgeber
25
Guidebook
23
Glossar enthalten
22
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22
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21
Bibliographie
20
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18
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18
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English
24,107
German
2,094
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111
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52
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24
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20
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15
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8
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8
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6
Russian
5
Dutch
4
Danish
3
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3
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2
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1
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1
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1
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1
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Author
All
Phau, Ian
42
Keller, Kevin Lane
41
Huber, Frank
40
Bauer, Hans H.
39
Han, Heesup
36
Sattler, Henrik
36
Melewar, T. C.
35
Gierl, Heribert
34
Loureiro, Sandra Maria Correia
33
Burmann, Christoph
32
Septianto, Felix
30
Anderson, Simon P.
29
Ko, Eunju
29
Mullainathan, Sendhil
29
Esch, Franz-Rudolf
28
Hruschka, Harald
28
Dubé, Jean-Pierre
27
Baumgarth, Carsten
26
Grossman, Michael
26
Inderst, Roman
26
Lusk, Jayson L.
26
Pelsmacker, Patrick de
26
Gruber, Jonathan
25
Levine, Phillip B.
25
Swoboda, Bernhard
25
Dawes, John
24
De Chernatony, Leslie
24
Fournier, Susan
24
Janssen, Maarten C. W.
24
MacInnis, Deborah J.
24
Wiedmann, Klaus-Peter
24
Eisend, Martin
23
Herrmann, Andreas
23
Kerschbamer, Rudolf
23
Peitz, Martin
23
Sarkar, Abhigyan
23
Sutter, Matthias
23
Bagozzi, Richard P.
22
Bang, Nguyen
22
Belk, Russell W.
22
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Institution
All
National Bureau of Economic Research
201
Springer Fachmedien Wiesbaden
35
American Marketing Association
15
INSEAD
11
Information Resources Management Association
9
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
NetLibrary, Inc
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Gesellschaft zur Erforschung des Markenwesens
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Edward Elgar Publishing
5
Friedrich-Schiller-Universität Jena
5
Russell Sage Foundation
5
Verlag Dr. Kovač
5
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
4
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
USA / Bureau of Foreign and Domestic Commerce
4
Books on Demand GmbH <Norderstedt>
3
Center for Economic Research <Tilburg>
3
Chambre de commerce et d'industrie de Paris
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Helmut-Schmidt-Universität
3
Nordic Council of Ministers
3
OECD
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Shakai-Keizai-Kenkyūsho <Osaka>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
USA / Congress / House of Representatives / Select Committee on Children, Youth, and Families
3
USA / General Accounting Office
3
Umeå universitet
3
University of Oxford / Institute of Economics and Statistics
3
University of Waterloo / Department of Economics
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
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Published in...
All
Journal of business research : JBR
639
Working paper / National Bureau of Economic Research, Inc.
477
Journal of retailing and consumer services
413
The journal of brand management : an international journal
356
The journal of product & brand management
332
Journal of consumer research : JCR ; an interdisciplinary bimonthly
205
Psychology & marketing
202
NBER working paper series
200
Journal of marketing communications
159
International journal of advertising : the review of marketing communications
154
International journal of hospitality management
145
European journal of marketing : EJM
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Journal of fashion marketing and management
129
SpringerLink / Bücher
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
NBER Working Paper
114
Asia Pacific journal of marketing and logistics
113
Journal of advertising research
113
International journal of consumer studies
109
Discussion paper / Centre for Economic Policy Research
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Journal of international consumer marketing
106
Marketing letters : a journal of research in marketing
102
International journal of advertising : the quarterly review of marketing communications
101
Journal of marketing
101
The journal of consumer marketing
100
Journal of promotion management : JPM
99
Journal of promotion management : innovations in planning and applied research
97
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
92
Journal of the Academy of Marketing Science
92
Marketing intelligence & planning
90
Journal of marketing research : JMR
89
International journal of internet marketing and advertising : IJIMA
86
The American economic review
86
Journal of marketing management : MM
80
European journal of operational research : EJOR
78
Journal of strategic marketing
78
Journal of global marketing
74
Economics letters
73
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Source
All
ECONIS (ZBW)
26,091
EconStor
167
USB Cologne (EcoSocSci)
140
RePEc
9
BASE
2
USB Cologne (business full texts)
1
OLC EcoSci
1
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Showing
1
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10
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26,411
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
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