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~subject:"Brand management"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Theorie
Werbung
Consumer behaviour
49,194
Konsumentenverhalten
49,191
Relationship marketing
6,892
Beziehungsmarketing
6,891
Markenführung
6,720
Brand image
5,764
Markenimage
5,764
Brand
4,710
Customer satisfaction
4,641
Kundenzufriedenheit
4,640
Markenartikel
4,618
Online retailing
4,058
Online-Handel
4,058
Theory
3,836
Social Web
3,750
Social web
3,750
Dienstleistungsqualität
3,700
Service quality
3,700
USA
3,643
United States
3,635
Internet marketing
3,595
Online-Marketing
3,593
Youth
3,316
Jugendliche
3,279
Einzelhandel
3,048
Retail trade
3,048
Advertising effects
2,827
Werbewirkung
2,827
Emotion
2,586
E-commerce
2,511
Electronic Commerce
2,498
Experiment
2,278
Viral marketing
2,263
Virales Marketing
2,263
Advertising
2,227
Confidence
1,965
Vertrauen
1,962
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All
Undetermined
6,694
Free
888
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Article
12,149
Book / Working Paper
60
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Aufsatz in Zeitschrift
Article in journal
12,209
Graue Literatur
2,241
Non-commercial literature
2,241
Working Paper
2,017
Arbeitspapier
1,858
Aufsatz im Buch
1,328
Book section
1,328
Hochschulschrift
1,133
Thesis
935
Bibliografie enthalten
286
Bibliography included
286
Collection of articles of several authors
280
Sammelwerk
280
Aufsatzsammlung
185
Collection of articles written by one author
121
Sammlung
121
Conference paper
119
Konferenzbeitrag
119
Lehrbuch
114
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109
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103
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80
Fallstudie
80
Reprint
79
Conference proceedings
52
Systematic review
40
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40
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31
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31
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18
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18
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18
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17
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11,899
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204
French
73
Spanish
16
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9
Portuguese
4
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2
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1
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1
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1
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1
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1
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Phau, Ian
34
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
31
Gierl, Heribert
29
Ko, Eunju
25
Pelsmacker, Patrick de
25
Septianto, Felix
25
Han, Heesup
24
Sarkar, Abhigyan
23
Dens, Nathalie
22
Bang, Nguyen
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
20
Japutra, Arnold
20
Eisend, Martin
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Hruschka, Harald
16
Romaniuk, Jenni
16
Torres, Ivonne M.
16
Bagozzi, Richard P.
15
Dahlén, Micael
15
Fetscherin, Marc
15
Ilicic, Jasmina
15
Johnson, Lester W.
15
Paul, Justin
15
Sattler, Henrik
15
Valette-Florence, Pierre
15
Zúñiga, Miguel Ángel
15
Dwivedi, Yogesh Kumar
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Steenkamp, Jan-Benedict E. M.
14
Swoboda, Bernhard
14
Thaichon, Park
14
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Institution
All
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Journal of business research : JBR
579
The journal of brand management : an international journal
348
Journal of retailing and consumer services
343
The journal of product & brand management
324
Journal of marketing communications
155
International journal of advertising : the review of marketing communications
154
Psychology & marketing
138
European journal of marketing : EJM
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Asia Pacific journal of marketing and logistics
100
International journal of hospitality management
96
Journal of promotion management : innovations in planning and applied research
95
International journal of advertising : the quarterly review of marketing communications
91
Journal of advertising research
90
Journal of promotion management : JPM
89
Marketing letters : a journal of research in marketing
89
Marketing intelligence & planning
83
Journal of marketing
80
International journal of internet marketing and advertising : IJIMA
79
Journal of international consumer marketing
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
75
Journal of marketing research : JMR
75
Journal of strategic marketing
75
European journal of operational research : EJOR
73
Journal of marketing management : MM
72
Journal of the Academy of Marketing Science
72
International journal of consumer studies
71
Journal of fashion marketing and management
69
International journal of industrial organization
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
The journal of consumer marketing
63
Journal of global marketing
62
Economics letters
61
Journal of economic psychology : research in economic psychology and behavioral economics
61
Marketing : ZFP ; journal of research and management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Cogent business & management
58
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Source
All
ECONIS (ZBW)
12,209
Showing
1
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10
of
12,209
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
10
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
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