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~subject:"Brand management"
~subject:"Theorie"
~subject:"Werbung"
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Brand management
Theorie
Werbung
Konsumentenverhalten
78,391
Consumer behaviour
77,961
Theory
9,592
Markenführung
9,269
Markenartikel
9,054
Youth
8,969
Jugendliche
8,859
Beziehungsmarketing
8,849
Relationship marketing
8,836
Brand
7,960
Markenimage
7,183
Brand image
7,134
USA
6,210
United States
5,805
Deutschland
5,513
Online-Handel
5,406
Online retailing
5,393
Kundenzufriedenheit
5,372
Customer satisfaction
5,369
Social Web
4,781
Social web
4,777
Germany
4,561
Online-Marketing
4,455
Internet marketing
4,429
Einzelhandel
4,327
Dienstleistungsqualität
4,270
Service quality
4,268
Retail trade
4,228
Werbewirkung
3,705
Advertising effects
3,657
Verbraucherverhalten
3,567
Electronic Commerce
3,533
Experiment
3,478
E-commerce
3,420
Emotion
3,146
Advertising
3,061
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2,925
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32
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2,009
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1,850
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935
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280
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280
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184
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Keller, Kevin Lane
40
Phau, Ian
40
Bauer, Hans H.
37
Huber, Frank
37
Sattler, Henrik
36
Melewar, T. C.
35
Gierl, Heribert
33
Loureiro, Sandra Maria Correia
33
Burmann, Christoph
32
Anderson, Simon P.
29
Ko, Eunju
29
Esch, Franz-Rudolf
28
Septianto, Felix
28
Baumgarth, Carsten
26
Hruschka, Harald
26
Inderst, Roman
26
Pelsmacker, Patrick de
26
Mullainathan, Sendhil
25
Swoboda, Bernhard
25
De Chernatony, Leslie
24
Han, Heesup
24
Janssen, Maarten C. W.
24
Fournier, Susan
23
Kerschbamer, Rudolf
23
Peitz, Martin
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
23
Bang, Nguyen
22
Eisend, Martin
22
MacInnis, Deborah J.
22
Bagozzi, Richard P.
21
Dens, Nathalie
21
Diamantopoulos, Adamantios
21
Herrmann, Andreas
21
Sheth, Jagdish N.
21
Dawes, John
20
Dubé, Jean-Pierre
20
Fishman, Arthur
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
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National Bureau of Economic Research
113
Springer Fachmedien Wiesbaden
34
American Marketing Association
12
INSEAD
9
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
Information Resources Management Association
8
NetLibrary, Inc
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Gesellschaft zur Erforschung des Markenwesens
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Verlag Dr. Kovač
5
Deutschland / Bundeswehr / Universität Hamburg
4
Edward Elgar Publishing
4
Erasmus Research Institute of Management
4
Haufe-Lexware GmbH & Co. KG
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Books on Demand GmbH <Norderstedt>
3
Center for Economic Research <Tilburg>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Helmut-Schmidt-Universität
3
Nordic Council of Ministers
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Friedrich-Schiller-Universität Jena
2
Gottfried Wilhelm Leibniz Universität Hannover
2
IGI Global
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
559
The journal of brand management : an international journal
349
Journal of retailing and consumer services
343
The journal of product & brand management
325
Journal of marketing communications
155
International journal of advertising : the review of marketing communications
141
Psychology & marketing
138
European journal of marketing : EJM
126
SpringerLink / Bücher
123
NBER working paper series
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Working paper / National Bureau of Economic Research, Inc.
109
Asia Pacific journal of marketing and logistics
100
NBER Working Paper
100
Management science : journal of the Institute for Operations Research and the Management Sciences
99
International journal of hospitality management
96
Journal of promotion management : innovations in planning and applied research
95
International journal of advertising : the quarterly review of marketing communications
91
Marketing letters : a journal of research in marketing
91
Journal of promotion management : JPM
89
Journal of advertising research
86
Marketing intelligence & planning
83
Discussion paper / Centre for Economic Policy Research
81
Journal of marketing
81
International journal of internet marketing and advertising : IJIMA
79
Journal of international consumer marketing
77
Journal of marketing research : JMR
77
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
75
European journal of operational research : EJOR
74
Journal of marketing management : MM
72
Journal of the Academy of Marketing Science
72
Gabler Edition Wissenschaft
71
International journal of consumer studies
71
Europäische Hochschulschriften / 5
70
Journal of fashion marketing and management
69
International journal of industrial organization
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
Marketing : ZFP ; journal of research and management
63
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Source
All
ECONIS (ZBW)
21,039
EconStor
167
USB Cologne (EcoSocSci)
96
RePEc
3
BASE
2
OLC EcoSci
1
Showing
1
-
10
of
21,308
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
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