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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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The star-spangled hustle
Blaustein, Arthur I.; Faux, Geoffrey - 1972
Persistent link: https://www.econbiz.de/10000013322
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Podcasting - Marketing für die Ohren : mit Podcasts innovativ werben, die Marke stärken und Kunden rund um die Uhr erreichen
Krugmann, Dennis; Pallus, Darius P. - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716420
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Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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Testimonialwerbung : Eignung von Prominenten in der Markenkommunikation
Metzdorf, Henning - 2008
Persistent link: https://www.econbiz.de/10003757468
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Building brands through effective advertising
Sternthal, Brian; Lee, Angela Y. - In: Kellogg on branding : the marketing faculty of the …, (pp. 129-149). 2005
Persistent link: https://www.econbiz.de/10003285350
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10003344591
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332108