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~subject:"Brand management"
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Brand management
Werbung
13,788
Advertising
9,723
Werbewirkung
3,754
Advertising effects
3,700
Konsumentenverhalten
2,841
Consumer behaviour
2,835
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1,766
Internet marketing
1,761
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1,365
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1,334
Deutschland
927
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907
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787
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757
Markenführung
724
advertising
642
Marketingmanagement
634
Marketing management
615
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539
Social web
538
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472
Preismanagement
458
Pricing strategy
458
Markenimage
445
Brand image
433
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419
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399
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346
Brand
338
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333
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313
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298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
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270
Psychology of advertising
269
Internet
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Septianto, Felix
6
Brunner, Christian Boris
5
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Wheeler, Alina
5
Cohen, Justin
4
Ko, Eunju
4
Seo, Yuri
4
Srivastava, R. K.
4
Taylor, Charles Raymond
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Buijzen, Moniek
3
Chen, Huan
3
Crawford, Robert
3
Faulkner, Margaret
3
Guzman, Francisco
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
Keller, Kevin Lane
3
Kennedy, Rachel
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kumar, Rakesh
3
Lindstrøm, Martin
3
Meyer, Frederik
3
Milfeld, Tyler
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Pittman, Matthew
3
Schweiger, Günter
3
Shoenberger, Heather
3
Sreejesh, S.
3
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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International journal of advertising : the review of marketing communications
30
Journal of business research : JBR
27
Journal of marketing communications
23
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
12
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Psychology & marketing
9
Journal of historical research in marketing
8
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
3
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Source
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ECONIS (ZBW)
720
Showing
1
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10
of
720
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articles prioritized
date (newest first)
date (oldest first)
1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
4
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
Saved in:
5
Podcasting - Marketing für die Ohren : mit Podcasts innovativ werben, die Marke stärken und Kunden rund um die Uhr erreichen
Krugmann, Dennis
;
Pallus, Darius P.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716420
Saved in:
6
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
7
Testimonialwerbung : Eignung von Prominenten in der Markenkommunikation
Metzdorf, Henning
-
2008
Persistent link: https://www.econbiz.de/10003757468
Saved in:
8
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
9
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10003344591
Saved in:
10
Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
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