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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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Nonprofit organizations' dialogic use of social media : principles and practice
Li, Yannan; Voida, Amy - In: Journal of nonprofit & public sector marketing 36 (2024) 1, pp. 65-90
Persistent link: https://www.econbiz.de/10014514744
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Employer brand management as boundary-work : a grounded theory analysis of employer brand managers' narrative accounts
Edlinger, Gabriela - In: Human resource management journal 25 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011440316
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Operational process stages of brand alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju; Lee, Tzong-ru; Yen, Szu-Wei; Hilletofth, Per - In: European business review : EBR ; the official journal … 27 (2015) 4, pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
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A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform
Lei, Shen; Chen, Ye; Luo, Chu - In: Theoretical economics letters 9 (2019) 8, pp. 2975-2996
Persistent link: https://www.econbiz.de/10012214773
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke; Tang, Ysobel; Phau, Ian - In: Australasian marketing journal 25 (2017) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
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Brand love
Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P. - In: Journal of marketing 76 (2012) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009737494