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Franchise brand management from a knowledge perspective

Paswan, Audhesh K.; Jeon, Sua; Iyer, Pramod; … - In: The Routledge companion to contemporary brand management, (pp. 552-566). 2016

Persistent link: https://www.econbiz.de/10011515483

Brands, love and family

Iyer, Pramod P.; Paswan, Audhesh K.; Davari, Arezoo - In: The journal of product & brand management 25 (2016) 1, pp. 69-83

Persistent link: https://www.econbiz.de/10011563031

National versus private brand : a regulatory focus perspective

Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012305169

Crossing the border : changes in self and brands

Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318

Persistent link: https://www.econbiz.de/10011691607

Country resources, country image, and exports : country branding and international marketing implications

Sun, Qin; Paswan, Audhesh K.; Tieslau, Margie A. - In: Journal of global marketing 29 (2016) 1/5, pp. 233-246

Persistent link: https://www.econbiz.de/10011654414

Social media influencer (SMI) as a human brand : a need fulfillment perspective

Malik, Aaminah Zaman; Thapa, Sajani; Paswan, Audhesh K. - In: The journal of product & brand management 32 (2023) 2, pp. 173-190

Persistent link: https://www.econbiz.de/10013552950

How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital

Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh K. - In: The journal of product & brand management 31 (2022) 6, pp. 984-1001

Persistent link: https://www.econbiz.de/10013407586

Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market

Paswan, Audhesh K.; Sharma, Dheeraj - In: Journal of Product & Brand Management 13 (2004) 3, pp. 144-155

This study investigates the relationship between accuracy of brand‐country of origin (COO) knowledge and COO image, in a franchising context. Accuracy of brand‐COO knowledge is found to be positively related to COO image. Inaccurate brand‐COO knowledge leads to a confusing and somewhat...

Persistent link: https://www.econbiz.de/10014895795

National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context

Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535

Persistent link: https://www.econbiz.de/10010415544

A cross-national comparison of brand perceptions of global franchise chains in the BRICS

Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216

Persistent link: https://www.econbiz.de/10011628591