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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C; Sreejesh, S.; Paul, Justin - In: International journal of hospitality management 96 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
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Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector : role of relational quality and duration
Chahal, Hardeep; Renu Bala - In: Journal of Indian business research 16 (2024) 2, pp. 201-222
Persistent link: https://www.econbiz.de/10014540225
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia; Han, Heesup - In: International journal of hospitality management 107 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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Effect of quality products, services and brand on customer satisfaction at McDonald's
Priyono, Priyono Iyon - In: Inventi impact: retailing & consumer services (2018) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
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The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
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The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
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A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado; Jardim, William Carvalho; … - In: Journal of business research : JBR 117 (2020), pp. 450-460
Persistent link: https://www.econbiz.de/10012286538