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~subject:"Brand management"
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Brand management
Luxury goods
25
Luxusgüter
25
Markenführung
20
Consumer behaviour
15
Konsumentenverhalten
15
Markenartikel
15
Brand
11
Markenpolitik
8
Luxury
7
Strategisches Management
6
Luxusgut
5
Product management
5
Produktmanagement
5
Marke
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Strategic management
4
Unternehmen
4
Brand image
3
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Growth
3
Markenimage
3
Price
3
Rarity
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
CSR
2
Fashion
2
Luxuries
2
Luxury goods industry
2
Markenname
2
Marketingpolitik
2
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5
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English
20
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Kapferer, Jean-Noël
19
Bastien, Vincent
2
Valette-Florence, Pierre
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Kernstock, Joachim
1
Mignot, Charles
1
Powell, Shaun M.
1
Rouziès, Dominique
1
Tabatoni, Olivier
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Brand management ; Vol. 2
2
The journal of brand management : an international journal
2
Journal of brand management: advanced collections
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
2
Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
,
(pp. 149-170)
.
2014
Persistent link: https://www.econbiz.de/10010417819
Saved in:
3
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
4
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
5
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
6
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
7
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
8
Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2003
-
2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
Saved in:
9
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10002062844
Saved in:
10
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
Persistent link: https://www.econbiz.de/10001565649
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