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~subject:"Brand management"
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Brand management
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Relationship marketing
25,951
Beziehungsmarketing
25,276
Einzelhandel
17,673
Retail trade
15,072
Theorie
12,252
Theory
12,057
Markenführung
8,255
Customer satisfaction
8,068
Kundenzufriedenheit
7,855
Deutschland
7,449
Brand image
7,006
Markenimage
6,965
Germany
6,485
USA
6,462
Online-Handel
6,323
Online retailing
6,304
Service quality
6,285
Dienstleistungsqualität
6,228
United States
6,093
Social Web
5,662
Social web
5,659
Online-Marketing
5,183
Internet marketing
5,160
Electronic Commerce
5,076
E-commerce
4,873
Markenartikel
4,519
Brand
4,516
Marketingmanagement
4,048
Marketing management
4,021
Werbewirkung
3,680
Advertising effects
3,641
Verbraucherverhalten
3,579
Experiment
3,576
Pricing strategy
3,466
Preismanagement
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Emotion
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Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Melewar, T. C.
25
Han, Heesup
24
Ko, Eunju
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Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
21
Fournier, Susan
20
Guzman, Francisco
20
Burmann, Christoph
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Khan, Imran
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
Huber, Frank
17
Swoboda, Bernhard
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Christodoulides, George
15
Fetscherin, Marc
15
Kunkel, Thilo
15
Park, C. Whan
15
Romaniuk, Jenni
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Septianto, Felix
14
Sreejesh, S.
14
Vrontis, Demetris
14
Zarantonello, Lia
14
De Chernatony, Leslie
13
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
8
American Marketing Association
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National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Robert Schuman Centre for Advanced Studies
1
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Journal of business research : JBR
439
The journal of product & brand management
300
The journal of brand management : an international journal
296
Journal of retailing and consumer services
265
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
85
International journal of hospitality management
77
Journal of marketing communications
74
SpringerLink / Bücher
74
Marketing intelligence & planning
68
Journal of strategic marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of promotion management : innovations in planning and applied research
64
Journal of international consumer marketing
59
International journal of advertising : the review of marketing communications
58
Journal of the Academy of Marketing Science
56
International journal of internet marketing and advertising : IJIMA
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
53
Journal of marketing
52
Marketing letters : a journal of research in marketing
52
International marketing review
49
Cogent business & management
48
Journal of promotion management : JPM
48
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Journal of retailing
44
The IUP journal of brand management : IJBRM
43
International journal of retail & distribution management
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of contemporary hospitality management
37
Journal of international marketing
37
European journal of marketing
35
Journal of Islamic marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
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ECONIS (ZBW)
8,251
Other ZBW resources
51
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1
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1
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
2
The role of sensory marketing and brand
experience
in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
4
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
5
Brand
experience
anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
6
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
7
Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye
;
Andrews MacLelland, Melinda
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
Saved in:
8
Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena
;
Hernandez-Espallardo, Miguel
; …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
Saved in:
9
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
10
Does store brand patronage improve store patronage?
Sudhir, K.
;
Talukdar, Debabrata
- In:
Review of industrial organization : RIO
24
(
2004
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10002140604
Saved in:
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