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~subject:"Brand management"
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Subject
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Brand management
Consumer behaviour
82,164
Konsumentenverhalten
79,683
Preismanagement
19,027
Pricing strategy
19,011
Theorie
16,858
Theory
16,643
Brand image
11,077
Markenimage
10,960
Emotion
10,581
Markenführung
9,889
Relationship marketing
9,530
Beziehungsmarketing
9,492
USA
6,630
United States
6,335
Customer satisfaction
6,135
Kundenzufriedenheit
5,972
Online-Handel
5,765
Online retailing
5,755
Deutschland
5,305
Social Web
5,136
Social web
5,134
Brand
5,075
Markenartikel
5,067
Germany
4,922
Online-Marketing
4,854
Einzelhandel
4,844
Internet marketing
4,835
Service quality
4,824
Retail trade
4,791
Dienstleistungsqualität
4,776
Experiment
4,144
Electronic Commerce
4,016
Werbewirkung
4,013
Advertising effects
3,970
E-commerce
3,902
Verbraucherverhalten
3,572
Advertising
3,534
Werbung
3,446
Marketingmanagement
3,038
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Undetermined
4,990
Free
1,535
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Article
8,084
Book / Working Paper
1,882
Journal
1
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Article in journal
7,296
Aufsatz in Zeitschrift
7,296
Aufsatz im Buch
673
Book section
673
Hochschulschrift
281
Thesis
201
Graue Literatur
194
Non-commercial literature
194
Arbeitspapier
136
Working Paper
136
Collection of articles of several authors
84
Sammelwerk
84
Conference paper
76
Konferenzbeitrag
76
Reprint
62
Aufsatzsammlung
59
Case study
58
Fallstudie
58
research-article
42
Konferenzschrift
30
Conference proceedings
16
conceptual-paper
12
review-article
10
Handbook
9
Handbuch
9
Lehrbuch
9
Ratgeber
8
Guidebook
7
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7
review
7
non-article
6
Fallstudiensammlung
5
Interview
5
Bibliografie enthalten
4
Bibliography included
4
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4
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4
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4
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4
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4
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English
9,223
German
737
French
5
Polish
5
Russian
3
Undetermined
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
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All
Burmann, Christoph
64
Loureiro, Sandra Maria Correia
36
Keller, Kevin Lane
34
Phau, Ian
34
Melewar, T. C.
33
Han, Heesup
25
Bang, Nguyen
24
Guzman, Francisco
24
Ko, Eunju
24
Sarkar, Abhigyan
24
De Chernatony, Leslie
23
Baumgarth, Carsten
21
Diamantopoulos, Adamantios
21
Esch, Franz-Rudolf
21
Khan, Imran
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Hollebeek, Linda D.
20
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Dawes, John
19
Wiedmann, Klaus-Peter
19
Bruhn, Manfred
18
Christodoulides, George
18
Huber, Frank
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Kunkel, Thilo
17
Park, C. Whan
17
Sattler, Henrik
17
Valette-Florence, Pierre
17
Foroudi, Pantea
16
Bauer, Hans H.
15
Ekinci, Yuksel
15
Fetscherin, Marc
15
Fournier, Susan
15
King, Ceridwyn
15
Kumar, Vikas
15
Meffert, Heribert
15
Paul, Justin
15
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Institution
All
Springer Fachmedien Wiesbaden
29
Information Resources Management Association
7
NetLibrary, Inc
6
Haufe-Lexware GmbH & Co. KG
5
American Marketing Association
4
National Bureau of Economic Research
4
Gesellschaft zur Erforschung des Markenwesens
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
EBS Business School
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Published in...
All
Journal of business research : JBR
477
The journal of brand management : an international journal
361
The journal of product & brand management
341
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
87
International journal of hospitality management
85
SpringerLink / Bücher
81
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
71
Journal of promotion management : innovations in planning and applied research
68
Journal of the Academy of Marketing Science
63
International journal of advertising : the review of marketing communications
62
Journal of marketing management : MM
61
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing
57
The IUP journal of brand management : IJBRM
57
Cogent business & management
55
International marketing review
55
Journal of promotion management : JPM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Tourism management : research, policies, practice
47
Journal of fashion marketing and management
46
Journal of travel and tourism marketing
45
European journal of marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of Islamic marketing
39
Journal of international marketing
39
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Source
All
ECONIS (ZBW)
9,883
Other ZBW resources
82
RePEc
2
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1
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1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
4
"Cult" wine?
Horowitz, David Mark
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009509749
Saved in:
5
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
6
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
7
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
8
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
9
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
10
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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